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Section: Research > Consumers/Market
Consumers/Market
Two Key Factors in Hair Care Growth: Mass and Efficacy
Value growth in hair care has been hampered by an upwardly inelastic value margin. However, there is hope in untapped zones in emerging markets, where the frequency of shampoo use continues to be low.
Consumers/Market
Trending: #UncannyValley Makeup, Pink Concealer, Hair Ornaments and More
Our weekly "Consumer Pulse" social media report finds cosmetic-related searches surging in interest on Google Trends, TikTok and the web. Now trending are: Dove makeup, Ahazo Cosmetics, Zozotown, #uncannyvalley makeup, #pinkconcealer and #hairornaments.
News
[video] Thought Leaders: Alcohol/Sanitizing Wipes, Cleansing and Hair Claims
In this weekly video chat,
Cosmetics & Toiletries
Assistant Editor, Michele Behrens and Managing Scientific Editor, Rachel Grabenhofer sit down to discuss the market relevance of the top-searched terms on
C&T's
website. Watch now.
News
[video] Thought Leaders: Laureth-4, Pentylene Glycol and Hair Dye
In this weekly video chat,
Cosmetics & Toiletries
Assistant Editor, Michele Behrens and Managing Scientific Editor, Rachel Grabenhofer sit down to discuss the market relevance of the top-searched terms on
C&T's
website. Watch now.
Consumers/Market
Spate: US Consumer Trends in Hair Spray, Sunscreen and Wellness
Highlights from Spate's report include increased interest in anti-humidity spray, ashwagandha and the brand Black Girl Sunscreen.
Consumers/Market
Spate: US Consumer Trends in Body Makeup, Hairstyling and Ingredients
Consumers are bringing back retro hairstyles and there is a strong wave of interest for body foundation.
Hair Care
The Global Organic Hair Care Market to Reach $6.7 Billion by 2023
Asia-Pacific is expected to lead the organic hair care market followed by North America and Europe.
Safety
Color of Change to Retailers: Remove 'Toxic' Hair Products and 'Anti-Blackness'
Color of Change is calling on consumers to petition Target, ShopRite and other retailers to remove "toxic" lye relaxers and hair dyes that disproportionately affect Black consumers from shelves. This comes as the industry is making inclusivity inroads.
Consumers/Market
Trending: Hair Food, Safety, Garba Makeup, Sea Salt Spray and More
Our latest Consumer Pulse report on trending Google, Exploding Topics and TikTok searches includes an ayurvedic brand, hair food, Team X scandal, cosmetic safety, Garba makeup, sea salt spray, cherry mocha nails and tear drop nails. Read on to learn more.
Consumers/Market
Trending: Jajis Innovation, 'Wheel of Fortune' Makeup, Hair Peptide Serum and More
Our latest weekly social media report, Consumer Pulse, highlights rising consumer interest in: Jajis Innovation Unisex beauty salon; Glitz and Glam; zombie, cat and vampire makeup; Loyé Cosmetics; hair peptide serum; gray lipstick; and mixie haircut.
Literature/Data
400% Surge in Hair Loss Found in Minority Communities Post-quarantine
Board-certified dermatologists treating patients in Brooklyn and Manhattan recently reported a 400% increase in cases of telogen effluvium in predominantly minority, low-income communities after the COVID-19 shelter-in-place mandate.
Consumers/Market
2024-2025 Skin, Hair, Nail & Makeup Trends: Pinterest's Predictions & Google Searches
In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.
Consumers/Market
Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data
Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.
News
Spate: US Consumer Trends in Skin Care, Hair Services, Cosmetics and More
Hair dusting is an emerging hair service; cream blush and thigh creams are trending products and lip care continues its resurgence.
Consumers/Market
Spate: US Consumer Trends in Color Correcting Foundation, Overnight Lip Mask & Hair Gloss
Per Spate, there are 61,200 searches on average every month for hair gloss, a growth of +8.8% in searches since last year.
Hair Care
4 Consumer Tips and 2 Formulas to Optimize Hair and Scalp Health
Mayraki Professional offers four tips for consumers to improve hair and scalp health, and highlights its products that support them.
Consumers/Market
7 Things to Know About the Hair Care Habits of Americans Over 40
Hair care brand Mereltä has released the findings of its first annual “Truth About Hair and Scalp Care” survey, revealing trends on how more than 1,000 Americans over 40 years old feel about and take care of their hair.
Consumers/Market
Plant-based, Sustainable to Grow Hair Care to US $152 B by 2028
Vegan and plant-based hair care formulas are expected to skyrocket as consumers seek niche, eco-friendly claims that matter to them. In relation, on June 28, Evonik will present a free webcast on ester quats for eco-friendlier hair conditioning.
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