Coherent Market Insights (CMI) reports the high consumer demand for naturals has, not surprisingly, led many companies to launch products with plant-inspired and premium botanical ingredients. Major players named in this space include Unilever, P&G, L’Oréal, Avon Products., Revlon, Aveda, Amka Products, Johnson & Johnson, Combe, Henkel, The Estée Lauder Cos. and Shiseido.
See related: [free webcast] Ester Quats as a Sustainable Alternative for Hair Conditioning
Natural, vegan and plant-based hair care formulas are expected to have skyrocketed in popularity through 2021, as consumers seek niche, eco-friendly claims that matter most to them."
Conditioners, shampoos, serums, oils and styling products comprise a majority of the global market. Among product types, the conditioner and mask segment accounted for a significant 20.3% of the market share in 2020.
The firm adds that according to an Indian government report, consumers are shifting their preference from allopathic hair care products to ayurvedic products due their natural benefits and "lack of side effects." In addition, Spate reports there are 840 searches for plant-based shampoo in the U.S. every month, and interest in plant-based shampoo grew by 31.1% in 2021.
Besides naturals, consumers are looking for clean beauty products, CMI notes. Natural, vegan and plant-based hair care formulas are expected to have skyrocketed in popularity through 2021, as consumers seek niche, eco-friendly claims that matter most to them.
A free webcast, to be held at 10:00 am (Eastern U.S.) on June 28, 2022, sponsored by Evonik, will address this demand for sustainable solutions by presenting ester quats as clean hair conditioning ingredients to improve the environmental footprint of products. Their equivalent or better performance to traditional alkyl quats will be demonstrated.
