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Section: Research > Consumers/Market

In this sponsored podcast, Eva Bönzli, Ph.D., of Mibelle Biochemistry, describes trends in hair care innovation. She also previews the company's latest launch to achieve healthy hair: PinoPlex, an ingredient inspired by — and upcycled from — pine cones. Register to watch; it's free.

[video] Upcycled Answer to Consumers 'Pining' for Healthy Hair

"Glossy" and "smooth" are key traits of healthy hair, per consumers. In this sponsored video, Eva Bönzli, Ph.D., of Mibelle Biochemistry, describes how the company's latest launch, upcycled from pine cones, achieves these benefits. Watch now.

Consumers are looking for plump lips and multi-tasking blush in a variety of finishes, per Spate.

Spate: US Consumer Trends on Makeup and Retro Hairstyles

Consumers are looking for plump lips and multi-tasking blush in a variety of finishes, while retro hairstyles continue to trend, per Spate.

Cobia and Skin Match Technology partnered on a digital hair care consultation tool intended to diversify hair care product recommendations.

Cobia and Skin Match Partner on Digital Hair Care Finder

Cobia and Skin Match Technology have partnered on a digital hair care consultation tool intended to diversify hair care product recommendations.

Consumers Embracing Texture Leading to Big Changes in Hair Care

Do you buy your hair care products based on your skin color? TextureMedia's Texture Trends report investigates how an increasingly multi-racial population is changing the way hair care products are marketed and retailed to consumers.

Cream to powder foundation has a very low search volume relative to other foundations but grew 128% since last year.

Spate: US Consumer Trends in Color Cosmetics and Hair Styling

U.S. consumers are searching for hybrid and transformative products with instant results.

Shampoo to Lead Hair Care Sector Growth in Japan

According to market researcher Canadean, shampoo is set to record the fastest growth in the Japanese hair care sector, while styling agents and hair colorants are also expected to climb.

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[video] Thought Leaders: Vitamins, Hair Growth and Hyaluronic Acid

This week, assistant editor of Cosmetics & Toiletries, Michele Behrens and managing editor, Rachel Grabenhofer both sit down to discuss the relevance of top search terms in today's trending opportunities. Watch now.

Diagonal Reports Shows African Consumers Worldwide Unhappy with Hair Care Options

In a new report on African consumers and their behavior in the hair care market, Diagonal Reports shows a rise of the "chemophobe" consumers, as well as how online retail and engagement is changing expectations.

NPD's latest report on U.S. hair care habits also indicates growing popularity for targeted hair care and an overall revenue increase for hair care over the last year.

1/3 of US Women Style Their Hair Once a Week: NPD

NPD's latest report on U.S. hair care habits also indicates growing popularity for targeted hair care and an overall revenue increase for hair care over the last year.

Spate reports that sprays are experiencing the largest search growth within the sunscreen category.

Spate: US Consumer Trends in SPF, Lip Care and Hair Styling

Spate reports that consumers are looking for SPF hybrid sprays that can be incorporated with makeup and knotless braids are gaining steam.

'Efficacy is everything in skin care,' says Bubble founder Shai Eisenman. 'No matter your age, the only question that really matters is: Does this actually work?'

Bubble Skincare is More than a Gen Zalpha Brand: Shai Eisenman Talks Target Expansion & Cross-generational Appeal

"While Gen Z remains a key part of our community, we’ve built engagement beyond a single demographic."

#Sunsethair registered more than 104,000% growth, week over week, and can be described as an orange- and yellow-dyed balayage look.

Trending: DOA Kozmetik, Sunset Hair, Makeup Flashback, Hyperpigmentation and More

Our weekly "Consumer Pulse" report uncovers trends in cosmetic-related searches across the web. Trending now are: DOA Kozmetik, makeup flashback, Kylie Cosmetics Power Plush Foundation, depigmenting serum, blackhead vacuum, sunset hair and others.

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Industry Insight: Pollution, Microbiome and Consumer Behavior in Hair Research

Presented here is an excerpt adapted from our podcast series on new directions in hair research, featuring Gill Westgate, Ph.D., and Marta Bertolini, Ph.D.

Esther Olu Influencer Insight Screen Grab

[video] @TheMelaninChemist on Exfoliants, Humectants and Rosemary in Hair

Social media listening can uncover new ideas and opportunities. We asked Instagram influencer Esther Olu, @themelaninchemist – a cosmetic chemist squelching mainstream misinformation – about what’s trending in hair. Watch now to learn more.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

Hair Care on the Verge of a New World Order

Hair care saw its best performance in a decade last year, but markets shifts, increased segmentation and niche categories are making the development of growth for hair care a moving target.

Two trending Google searches this week highlight graceful aging and an herbal ayurvedic hair care line out of India.

Top 2 Google Searches: Graceful Aging and Ayurvedic Hair Care

Two trending Google searches this week highlight Martha Stewart for her graceful aging and an herbal ayurvedic hair care line out of India. Read on to learn more.

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[video] Thought Leaders: Menopause, Hair Growth and COVID Makeup Trends

In this weekly video chat, Cosmetics & Toiletries Assistant Editor Michele Behrens and Managing Scientific Editor Rachel Grabenhofer sit down to discuss the market relevance of the top-searched terms on C&T's website. Watch now.

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