Esther Olu, social media and Instagram influencer @themelaninchemist, is a cosmetic chemist seeking to squelch mainstream misinformation about cosmetics. In this video interview, we asked her what’s trending in hair in hopes of uncovering new ideas and opportunities for product developers.
"From last year, one of the big topics was the skinification of hair and I believe that’s a continuing trend," she said. "We see a lot of products incorporating skin care ingredients into hair care. One is hyaluronic acid, which acts as a humectant." She shared she had initially had seen several videos on TikTok of people using hyaluronic acid skin serum on their hair, to which brands responded, incorporating hyaluronic acid into hair serums.
"Another thing is exfoliation; that’s become a really huge topic. For example, The Ordinary has a glycolic acid solution for skin that people started using on their hair for the scalp."
See related: Specialized Needs Drive Hair and Scalp Care Growth
Watch now for additional insights or check out our March issue for an adapted excerpt.