Spate's latest trend report on U.S. consumer searching in the beauty space highlight the growth of color correcting foundation, overnight lip mask and hair gloss.
Color Correcting Foundation
There are 1,700 searches on average every month for color correcting foundation, which is very low volume relative to other searches for makeup products, but a growth of +113.9% in searches since last year.
Related searches include terms like redness, cream, vs, anti-aging, powder and palette. Searches for product formats like cream, powder, primer and palette indicate that consumers are searching for a variety of formats to help them correct color.
Searches for green concealer are up +55.9%, supporting the idea that consumers want makeup products that will conceal and counteract pigmentation they do not want.
Market leaders are IT Cosmetics, Tarte Cosmetics and Laura Geller.
Overnight Lip Mask
On average, there are 1,400 searches every month for overnight lip mask, a growth of +40.1% in searches since last year.
Related searches include terms such as DIY, spa, conditioning and sleep. Searches for DIY, spa and sleep indicate that consumers are searching for a more ritualistic, self care experience when it comes to the overnight lip mask.
There are two market leaders in this category: Makeup Revolution and Milk Makeup.
Per Spate, there are 61,200 searches on average every month for hair gloss, a growth of +8.8% in searches since last year.
Related searches include terms such as treatment, at home, what is, clear, salon, for gray, glaze and shine. Searches for at home and salon reveal that there is a range in the type of hair treatment service that consumers are searching for.
There are five market leaders, which include Kristen Ess, L’Oréal, John Frieda, Redken and Clairol.