Hair Care Inspired by Skin Care
One of the most influential developments in beauty is the transfer of skin care science into hair care. Consumers increasingly expect their shampoos, conditioners and masks to do more than just cleanse or condition. They want actives that work on a deeper level—strengthening, protecting and even repairing hair with the same degree of sophistication they associate with advanced facial care. This movement, often referred to as skinification, has redefined the standards for what counts as effective hair care.
At the same time, new aesthetic ideals such as the “glass hair” trend—hair that is sleek, frizz-free and light-reflective—set the bar for visible results even higher. Achieving such effects requires more than surface-level conditioning; it demands a focus on fiber integrity, moisture balance and protection against external stressors. The challenge for formulators is clear: to meet these aspirations with ingredients that are not only effective but also natural, safe and sustainable.
MultiMoist CLR™: A Bioactive Answer to Modern Expectations
This is where MultiMoist CLR™ (INCI: Fructooligosaccharides, Beta Vulgaris Root Extract, Water) comes in. Derived entirely from plant-based sources, it has already earned recognition in skin care for its ability to activate vitamin D pathways, enhance hydration and strengthen barrier function. In hair care, its performance is equally compelling.
MultiMoist CLR™ protects the fundamental structures of the hair by shielding keratins and lipids against oxidative degradation, with up to 73% protection efficiency observed in vitro. This translates into tangible resilience: in vivo studies showed an 80% reduction in broken hair fibers under mechanical stress, compared with untreated control hair.
At the same time, it enhances manageability by improving combability by 30% and increasing suppleness, even in grey hair. The visual benefits are equally clear—expert graders preferred the shine of MultiMoist CLR™–treated tresses in 75% of cases. Importantly, it also reduces frizz and static flyaway by more than 40%, enabling smooth, controlled styles that align perfectly with the glass hair ideal.
Naturalness Without Compromise
What sets MultiMoist CLR™ apart is not only its performance but also its natural, plant-based origin. It is based on beet root extract and fructooligosaccharides, and carries certifications such as COSMOS, NaTrue and Halal, while also being fully compliant for use in China. Effective at a dosage as low as one percent, it is suitable for both rinse-off and leave-on formats, ranging from shampoos and conditioners to leave-on styling treatments and overnight masks.
For formulators, this means they no longer need to choose between naturalness and performance. MultiMoist CLR™ demonstrates that an ingredient of pure botanical origin can protect hair color across washes, reduce breakage, and deliver the sleek smoothness that defines some of today’s most aspirational beauty trends.
A Holistic Approach to Beauty
Beyond its technical data, MultiMoist CLR™ speaks to a larger shift in how consumers approach self-care. The boundaries between skin and hair care are becoming increasingly fluid, as routines evolve into holistic rituals. Ingredients like MultiMoist CLR™—already proven in skin care and now validated in hair care—embody this convergence. They enable product concepts that hydrate the skin while strengthening the hair, supporting wellness not only in appearance but also in feel.
Conclusion
In a market where consumers demand visible results, sustainable origins and multifunctional benefits, MultiMoist CLR™ offers a clear and evidence-based solution. By combining natural origin with uncompromising performance, it helps formulators address the aspirations of modern hair care—from the scientific sophistication of skinification to the aesthetic precision of glass hair.
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