Recent announcements from L'Oréal, Haut.AI and Paula's Choice Taiwan signal a significant acceleration in the integration of artificial intelligence within the beauty sector. These companies have launched distinct AI-powered platforms designed to enhance consumer education, personalize product recommendations and visually demonstrate product efficacy, shifting the paradigm of digital customer engagement.
L'Oréal Debuts 'Beauty Genius' AI Assistant
This summer, L'Oréal Paris launched Beauty Genius, its proprietary AI-powered personal beauty assistant. The tool combines generative AI and augmented reality to provide consumers with a comprehensive, 360-degree beauty service accessible 24/7.
Beauty Genius leverages L'Oréal's extensive proprietary knowledge, including clinical studies, ingredient data and its full product catalog across skin care, makeup and hair care.
Its key functions include:
- Personalized diagnostics: Offering skin and skin tone analysis trained on more than 150,000 dermatologist annotations.
- Virtual try-on: Using technology tested on more than 10,000 products across 50 countries with an inclusive data set.
- Education: Providing curated video content and answering consumer questions, creating a safe digital space for sensitive topics.
- Agentic AI: Featuring memory and context-awareness to adapt its recommendations over time and provide goal-driven support.
The company plans to further integrate the tool by making it available via WhatsApp in partnership with Meta in 2026.
Haut.AI Visualizes Sun Protection with 'SPF Truth Booth'
Image courtesy of Haut.AI
Coinciding with UV Safety Awareness Month (July), skincare SaaS company Haut.AI launched the SPF Truth Booth, an interactive tool powered by its generative AI engine, SkinGPT. The platform is designed to educate consumers about the long-term effects of sun exposure by providing hyper-realistic simulations of how their skin could age with and without daily sunscreen use.
By uploading a selfie, users can see a side-by-side comparison of their projected skin appearance up to ten years in the future. Haut.AI emphasizes the scientific foundation of the tool, which is trained on a diverse global skin dataset and validated dermatological research to project changes in texture, pigmentation and elasticity.
Anastasia Georgievskaya, CEO of Haut.AI, stated, "Consumers are done with vague claims about product efficacy. They don't just want to hear about the science – they want to see it. SPF Truth Booth is more than just a digital filter. It combines generative AI with peer-reviewed science to create accurate simulations that make the long-term benefits of daily sun protection unmistakably clear."
Paula's Choice Taiwan Drives Conversion with AI Skin Analyzer
Image courtesy of Paula's Choice Taiwan
More recently, on Aug. 28, 2025, Paula's Choice Taiwan announced a partnership with beauty tech firm Revieve to successfully implement an AI-powered Skin Analyzer that, according to the companies, has yielded significant increases in consumer engagement and conversion. The platform provides selfie-based diagnostics and customized exfoliant recommendations based on a user's specific skin concerns.
The initiative reportedly surpassed its new conversion targets by 104%, with one in every thirteen visitors adding a recommended product to their cart. It also achieved a 20.2% user retention rate. The companies added that the campaign provided crucial consumer insights, revealing that 60% of users had combination skin, with top concerns being enlarged pores (24%) and blackheads (23%).
"At Paula’s Choice Taiwan, our goal is to deliver meaningful, science-first skin care guidance to every customer," said Ivy Yeh, DTC and CRM manager at Paula's Choice Taiwan. "Revieve’s technology enabled us to personalize each journey at scale while building long-term trust with our consumers."
Sampo Parkkinen, CEO of Revieve, added, "Our partnership with Paula’s Choice Taiwan is a standout example of what’s possible when technology, brand integrity and consumer expectations come together. This campaign shows that personalization isn’t just a trend — it’s the future of beauty, and it drives measurable business impact."
These developments underscore a clear industry trend: leveraging advanced AI not only to personalize the consumer journey but also to provide tangible, science-backed evidence of product benefits, thereby building consumer trust and driving commercial success.
