BASF had mindfulness on its mind during in-cosmetics Global this year. Ullrich Issberner, director of operative marketing for personal care in the EU, demonstrates a cream based on a novel cream-to-oil technology in this video interview. The cream formula transforms to an oil under shear stress, and aims to reduce stress and impart relaxation.
Furthermore, an anti-pollution hair mousse was presented to deflect pollution particulates, along with an emollient stick to bolster the skin barrier. Finally, Markus Schwind, marketing manager, highlighted a full sun spectrum solution to protect against visible, UV and infrared light.
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