Six years ago, the Economist declared 2019 the Year of the Vegan, crediting millennials and Gen Z-ers for the increased awareness and interest in the vegan lifestyle, Bangstyle reports. By 2021, Grand View Research estimated the global vegan cosmetics market reached US $15.17 billion.
This number is expected to more than double by 2032: Fortune Business Insights projects it will reach $32.56 billion, fueled by sustainability-driven consumers and demand for plant-based, sustainable ingredients such as algae, phytoglycogen and peptides. Skin care will likely take the biggest piece of this vegan pie, although hair care is a close second. In this Product Spotlight, we highlight Brite's Vegan Bleach Kit as an example.
Brite Vegan Bleach Kit
Brite's Vegan Bleach Kit is described as more than a product, but rather "a pledge to responsible beauty that marries efficacy with ethics."
Promoted as a dust-free cream bleach, the formula is designed to lighten hair by up to eight levels, and is ammonia-free, low-odor and suitable for every hair type, per the company, ensuring performance without pungency.
The PETA-certified, cruelty-free and purely vegan kit includes:
- 80 mL/2.7 fl oz High-Potency Developing Cream and
- 50 mL/1.69 fl oz Precision Lightening Cream.
Ingredients: Brite Vegan Bleach Kit
Developing Cream: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Steareth-20, Ceteareth-6, Ceteth-2, Tetrasodium Etidronate, EDTA, Phosphoric Acid, Lauryl Pyrrolidone.
Lightening Cream: Mineral Oil (Paraffinum Liquidum), Magnesium Carbonate, Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Cyamopsis Tetragonoloba (Guar) Gum, Tetrasodium EDTA, Sodium Stearate, Sodium Lauryl Sulfate.
User Feedback: Brite Vegan Bleach Kit
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
- I love being able to lighten my hair frequently without any noticeable damage.
- Didn't damage my hair; lightened quickly and left a subtle yellow which looked nice with the pink dye I put on after.
- Love that it works wonders on my dark hair.
- Best non-drying-out bleach
- I love these products. The bleach didn't damage my hair. I have medium/dark brown hair, so will need another box to lighten further, but the colors are so vibrant they cover even hair that isn't bleached.
