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Proya Cosmetics Inaugurates New Europe Innovation Center Laboratory

Modern office elevator lobby with PROVA branding, featuring stainless steel elevators, white walls, potted plant, and recessed ceiling lights
Courtesy of Proya Cosmetics

On October 13, 2026, Proya Cosmetics celebrated the inauguration of its new Europe Innovation Center Laboratory in Suresnes, France. The new facility will focus on longevity, skin biology, biotechnology and sustainable ingredients and technologies.

According to the company’s press release, the Europe Innovation Center Laboratory covers 450 square meters with 76 pieces of cutting-edge equipment and seven dedicated researchers. Further, the laboratory will complement Proya’s R&D centers in Hangzhou Longwu and Shanghai, China, and follows the opening of the Proya Europe Innovation Center in Paris in 2024. 

“This Europe Innovation Center Laboratory connects the European and Chinese ecosystems to draw on combined strengths and create new innovation capabilities through the interaction of scientific, cultural and consumer perspectives,” said Hou Juncheng, founder and chairman of Proya Cosmetics.

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