Product development often relies on sensory evaluation and consumer research guidance to direct the product development process - by identifying products that consumers want and need. With cosmetics and toiletries, the relationships that link the sensory properties of products to both consumer acceptance and consumer perceived benefi ts are thought to be more difficult to “get at” than in the product development of foods and home care products. This is because personal care products are marketed with glamour language that promises “beauty” and “youth” and consumers do not have very concrete language to describe the products or the effects of the products. Many of the attributes are integrated, combining both consumer language with descriptive language, for example “youthful” or “glow.” Sensory evaluation techniques can help tease apart the terminology and provide a deeper understanding of the sensory experience.
How Sensory Evaluation Can Provide Development Direction: An Approach
February 16, 2009
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