'Behind the Gloss'—Multiple Angles Reveal New Soft-focus Insights


There is great interest from consumers for cosmetic products that have substantiated soft-focus claims; i.e., those that demonstrably blur the appearance of fine lines and wrinkles. This should be achieved without the formulation giving too much coverage, which can impart an unnatural appearance. One means to achieve this effect is via the use of an appropriate soft-focus powder.

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