Video Imaging in the Measurement of Makeup Efficacy and Performance

July 23, 2009 | Contact Author | By: Rodolphe Korichi, LVMH Lab R&D
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Keywords: color cosmetics | video imaging | efficacy testing | claims | substantiation | makeup | mascara | lipstick | foundation | nails

Abstract: Video imaging techniques add quantitative data about the visual effects of makeup when evaluating efficacy and performance of products such as mascaras, lip colorants, facial foundations and nail enamels.

Makeup was created in the Middle East 5,000 years ago in order to give a more attractive appearance. All Egyptians of antiquity used makeup. The superior eyelid was covered with galene (lead sulfite, PbS), the eye was underlined with a line of malachite and the lips were colored in pink. Other makeup (such as powders) was used as protection from the dry, sunny climate and for medical care.