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The demand for effective, results-oriented skin care will continue to drive innovation, with technology playing a central role.

Launch Lab: Beyond Cosmetic Packaging

With advances in technology and a growing consumer demand for results-driven skin care, there’s a fundamental shift in how products are developed, applied and experienced.

beautiful Asian woman isolated on white background holding essence skin care product

10 Trends in Beauty: K-Beauty, Mixsoon Bean Ferment, Forge, Tallow Skin Care for Men, Spate's 2025 Predictions...

C&T's Consumer Pulse report on the socials uncovers emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Mixsoon's K-Beauty Bean Ferment, Forge's Tallow skin care for men, Spate's 2025 predictions...

woman luxury wrapped brown silk

Editor's Note: Reimagining Beauty

Reimagining beauty will be key to success for 2025 as consumers seek efficacy, precision solutions, sustainability, etc. This issue presents ideas to support this; from ultrafine bubbles and phage therapy, to aqueous propolis, barrier care and more.

man using facial lotion

Barrier Reinforcement: Skin Strength, Preventative Care, Peptides and Ceramides, Immunity, Transient Microbes and More

This collection of six Expert Opinions reveals current and future trends and ideas for skin barrier reinforcement products. Insights range from strengthening solutions and preventative care, to biotech, plant polyphenols, microbiota and more.

young beautiful woman smiling in mirror using product

Next in Skin – Valuing Beauty for Well-being, A Discussion

Beauty is in a strange place. As this Q&A shows, while we encourage confidence and self-expression, this is at odds with biology, culture and status. This delicate interplay is important to consider since we shape the very well-being of our consumers.

black woman curly hair using serum smiling

8 Trends in Beauty Searches: Kiko Cosmetics, Mascara Innovation, Hair Peptide Serum, Matcha Perfume and More

C&T's Consumer Pulse report on the socials uncovers emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Kiko Cosmetics, mascara innovation, hair peptide serum, matcha and watermelon perfumes, etc.

“Gen Z consumers place huge importance on their skin care regimen and are extremely discerning in the brands they select,” says Ashley Brown, account director at YouGov America.

What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data

Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.

Woman reading the label of a beauty product in the spa

Skinimalism and Beautility Among BeautyHealth's 2025 Trends

The report draws on the science behind its innovative treatments and insights from treatment rooms worldwide. The following are the 2025 trends positioned to shape the skin health landscape as outlined in the report.

'How to get glass skin' was a top Google search in 2024, proving that the trend has staying power. Other key searches included acne treatments and dry brush techniques.

2024-2025 Skin, Hair, Nail & Makeup Trends: Pinterest's Predictions & Google Searches

In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.

NielsenIQ’s latest report reveals generational differences in beauty shopping habits.

How the Different Generations are Shopping for Beauty Products: NielsenIQ Report

NielsenIQ’s latest report reveals generational differences in beauty shopping habits. While Gen Z is driving growth in-store, millennials and Gen X are shopping online, while boomers are embracing e-commerce.

Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'

How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

Suave Rose Shampoo

Product Spotlight: Suave Rose Oil Infusion Volumizing Shampoo for Fine and Flat Hair

Suave Rose Oil Infusion Volumizing Shampoo for Fine and Flat Hair provides a textbook example of the growing interest in hair oils, shampoos containing them and the #2 reason consumers choose hair care products: scent (#1 is brand loyalty.)

palm shadow bottles of skin care laying on pink background

How Biotech is Transforming Beauty: Replacing Palm Oil with Fermented Alternatives — Free Webinar

Biotechnology holds the potential to replicate and replace commonly used ingredients with more sustainable options. It also provides a path to discover and create new ingredients. Learn more in a FREE upcoming webcast, sponsored by Xylome. Register now.

A woman with curly hair holds a hair product in her hand while standing in a hair care aisle in a supermarket.

What Drives U.S. Consumers' Hair Care Choices?

A new YouGov poll reveals the personal factors that shape U.S. consumers hair care choices.

Women with a clean makeup look smiling

"Clean Girl" Named Makeup Trend of the Year

The crowned trend was announced at Beautycon 2024 (Nov. 2-3), where attendees participated in selecting the trend of the year.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

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Product Spotlight: Secret Whole Body Deodorant

The global market for body malodor control, including APs/deos, body sprays and hygiene wipes, is projected to reach US $21.51 billion by 2029, per Business Research Insights. Secret's Whole Body Aluminum-free Deodorant Clear Cream provides an example.

2woman in bath using body wash bubbles

11 Microtrends in Beauty: Retinol Bodywash, Facial Tech, Tarte Cosmetics and DEI Controversy, Etc.

C&T's Consumer Pulse series on the socials highlights emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Tarte Cosmetics and DEI controversy, facial tech, retinol bodywash, turmeric soap and more.