This report expands on C&T's Consumer Pulse videos on the socials. It highlights the latest emerging trends in consumer searches and hashtags related to cosmetics and skin care. This edition includes: Mixsoon K-Beauty and Bean Essence, Aminnah skin care, Forge's tallow-based skin care, Lustriva's hair supplement, glycolipid cream cleansers, McEvoy Cosmetics, Rare Beauty's makeup bag, collagen masks and Pamela Anderson — plus Spate's 2025 beauty trend predictions. Following are growth statistics on searches, notes on possible drivers, plus a deeper dive into three that caught our interest.
- Mixsoon ("breakout," meaning significant increase per Google Trends, past 2 weeks; also, +3,233%, past 2 years, Exploding Topics) - see below
- Aminnah skin care ("breakout," per Google Trends, past 2 weeks) - no apparent recent headlines; brand is known for organic, cruelty-free and vegan-friendly positioning
- Forge skin care ("breakout," per Google Trends, past 2 weeks) - see below
- Lustriva (+6,700%, Exploding Topics, past 2 years) - a dietary supplement formulated to support hair, skin and nail health
- Glycolipid cream/cream cleanser (+5,000%, Exploding Topics, past 2 years) - cleansers formulated with glycolipids, said to be known for their mildness and efficacy; said to stand out for their reasonable price point
- McEvoy Cosmetics (+2,550%, Google Trends, past 2 weeks) - no apparent recent headlines; brand was founded in 1970s by makeup article Trish McEvoy, reportedly known for specially shaped brushes to make makeup application easier; she is also highlighted for combining beauty and science, as her dermatologist husband co-founded the brand
- Rare Beauty Makeup Bag (+550%, Google Trends, past 2 weeks) - recently featured by Elle as one of the "Top 14 Cosmetic Bags for Minimalists and Maximalists Alike"
- Collagen mask (+488%, Exploding Topics, past 2 years) - designed to boost skin elasticity and hydration by delivering collagen directly to skin; especially popular for anti-aging benefits and to smooth and tone skin
- Pamela makeup/Pamela Anderson (+200%, Google Trends, past 2 weeks) - continues to make headlines for her previously reported "no-makeup" look and focus on skin care; also recently appeared in several news stories, including Red Carpet Fashion Awards and People, for the New York screening of her latest film, The Last Showgirl
- plus Spate's 2025 Trend Predictions - see below
K-beauty's Mixsoon Brand Fermented Bean Essence
According to Exploding Topics, interest has skyrocketed more than 3,000% in the past two years for the K-Beauty brand Mixsoon. Google Trends also identified a "breakout" in increased searches for the brand within just the past two weeks, indicating "significant" interest.
Per Exploding Topics, Mixsoon is known for hydrating products such as its fermented Bean Essence, which targets skin concerns including enlarged pores and discoloration while also promoting skin health. The brand also emphasizes cruelty-free formulas, which reportedly sets it apart from competitor brands.
The Mixsoon Bean Essence is described as a gentle essence, best for exfoliating and hydrating textured skin without causing irritation. Claims include: strengthening skin health, moisturizing, and revitalizing skin tone while taking care of dead skin cells to achieve a smooth skin texture.
Featured ingredients include the ferments: soybean, barley, pomegranate and Korean pear. As the company website explains, "Fermentation breaks down the size of ingredient particles, increasing the spreadability, absorption and adhesion of active ingredients."
The company adds that it only uses fermentation to extract the ingredients, making it safe for skin while not causing fungal acne breakouts. The product is also touted as vegan and free from alcohol and artificial fragrance.
Ingredients - Mixsoon Bean Essence: Water/Aqua, Propanediol, Glycerin, Lactobacillus/Soybean Ferment Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Saccharomyces/Barley Seed Ferment Filtrate, Lactobacillus/Pear Juice Ferment Filtrate.
Tallow-based Forge Skin Care for Men's Beauty
While no apparent headlines stand out for "Forge skin care," Google Trends reports a "breakout" in interest for this search phrase in the past two weeks. Focused on "redefining beauty for men," Forge's products are built on tallow to "restore skin's barrier and natural moisturizing factors." Interestingly, C&T's sister brand, Skin Inc., recently featured a story on what beef tallow can do for skin, highlighting its having "swept" Tik Tok with reported benefits such as moisturization, anti-inflammation, collagen boosting and barrier strengthening."
Per the Forge website, "Our unique approach involves harnessing the power of tallow, an ingredient derived from animal fat, as a cornerstone for our skin care formulations. Far from conventional, this choice is not only a testament to sustainability, but also a homage to age-old practices that stand the test of time." Notably, the brand highlights using a grass-fed source of tallow.
Currently featured are the Tallow face wash, balm and serum, designed to diminish fine lines and wrinkles. The Age Defense Tallow Balm, in particular, is described as "tough, resilient skin care," featuring ingredients "as hard working as you are."
According to the company, users saw visible improvements in wrinkles (93%), elasticity (86%) and hydration (77%) after three weeks of use. Additionally featured are:
- Antioxidant-rich ingredients to nourish the skin and support skin rejuvenation,
- Vitamin E, naturally occurring in high-quality tallow, to support overall skin health, and
- Essential oils to add a pleasant scent and provide additional benefits.
Ingredients - Forge Age Defense Tallow Balm: Grass-Fed Grass-Finished Beef Tallow, Essential Oils (Lavender, Eucalyptus, Rosemary, Ylang Ylang, Orange, Lemon, Lime).
Spate's 2025 Beauty Trend Overview: Functional Yet Luxurious
Finally, Spate revealed its projections for directions in beauty for 2025. According to the source, beauty and skin care are embracing innovation and cross-categorization. "Products like glycolic body lotions and turmeric soaps are leading this shift, addressing consumer demands for comprehensive, multi-benefit solutions," the company reported. This, in turn, is said to be blending what's functional with what's luxurious.
In relation, Spate sees textures taking center stage; e.g., jelly-like products, collagen patches and milky-texture toners. These deliver satisfying experiences with visible benefits. "From peel-off lip stains to silky body lotions, texture is becoming a key driver of consumer interest," the firm reported.
Fragrances are also evolving, per Spate, with layering routines connecting personal scents to body care. Gourmand fragrances like vanilla and caramel are also making waves in body care, signaling a "heightened focus on creating cohesive beauty rituals..." The firm adds that at the same time, unscented formulations are gaining ground, catering to consumers with sensitive skin or minimalist preferences.
Lastly, the demand for low-maintenance and effortless beauty continues to grow, alongside the need for simplicity and long-lasting results.
