Business Research Insights projects the global market for body malodor control, including deodorants, antiperspirants, body sprays and hygiene wipes, will reach US $21.51 billion by 2029, expanding at a CAGR of 7.3% from 2022. Per the source, this segment has boomed thanks to growing awareness about personal hygiene and grooming. Innovative formulations include those providing lasting protection, using skin-friendly components and imparting multifunctional effects, such as moisturizing and skin soothing, alongside scent control. Secret's Whole Body Aluminum-free Deodorant Clear Cream provides a good example.
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Business Research Insights projects the global market for body malodor control, including deodorants, antiperspirants, body sprays and hygiene wipes, will reach US $21.51 billion by 2029, expanding at a CAGR of 7.3% from 2022. Per the source, this segment has boomed thanks to growing awareness about personal hygiene and grooming. Innovative formulations include those providing lasting protection, using skin-friendly components and imparting multifunctional effects, such as moisturizing and skin soothing, alongside scent control. Secret's Whole Body Aluminum-free Deodorant Clear Cream provides a good example.
Secret Whole Body Deodorant
According to P&G, consumers can avoid the need to take multiple daily showers by using Secret brand Whole Body Deodorant Creams. The products impart fresh scent for 72 hr on body areas ranging from the user's pits to privates; including underarms, underboobs, thighs, privates, feet and more.
Formulated with pH-balancing minerals, the creams go on clear, leave no residue and are said to maintain a healthy balance for skin. They omit aluminum, dyes, parabens and phthalates, and are made to be gentle on skin.
Per the company, four out of five gynecologists would recommend the deodorants, which are available in peach and vanilla scent or unscented.
Whole-body Deodorant Insights
In a recent article, C&T interviewed two body deodorant experts, who noted the challenges of formulating all-body deodorant products.
"The biggest challenge with formulating whole-body deodorants – or really any type of deodorant – is delivering long-lasting efficacy while also delivering a desirable application and skin feel, without any negatives like white residue or staining of clothes," wrote Melissa Christenson, co-founder and head of product development for Hume Supernatural All Body Deodorant.
Maiysha Jones, Ph.D., principal scientist for Procter & Gamble personal care, added, "Safety is at the heart of everything we do and designing a product for use across the whole body was a unique challenge. We wanted to provide 72-hr clinically proven odor protection and have gentle, skin-friendly ingredients – particularly for external use on the private areas."
She also noted using less fragrance than regular deodorants, or offering them as fragrance-free. "All these factors come together to create a product that is gentle on sensitive skin and effective against whole body odor."
User Feedback: Secret Whole Body Deodorant
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function. (Note that as with most products, the user feedback on the company website is mixed.)
I appreciate the unscented option as some scents can be overwhelming. The deodorant is creamy and absorbs quickly into the skin. It is a great multi-use product that is easy to apply.
Works well and helps keep the smell away without a strong other smell.
I found it great for times I engaged in physical activity. I also love that is is aluminum free. This deodorant did not irritate my skin whatsoever.
