Product Spotlight: Suave Rose Oil Infusion Volumizing Shampoo for Fine and Flat Hair

The global market for hair oil was valued at US $20.2 billion in 2019 and is expected to grow from $21.79 billion in 2023 to $40.12 billion by 2031 (CAGR 7.9% 2024-2031), according to Skyquest. The luxury hair care market in particular is gravitating toward shampoos that include plant oils, aloe, organic honey, olive, essential oils, almond oil and shea butter that are generating "extraordinary demand," per Grand View Research. In addition, YouGov highlighted that scent is the #2 factor influencing consumers' hair choices (#1 is brand loyalty). Suave's Rose Oil Infusion Volumizing Shampoo for Fine and Flat Hair provides a textbook example of these trends.

Suave Rose Oil Infusion Volumizing Shampoo for Fine and Flat Hair

According to Suave, its volumizing rose oil shampoo gives hair weightless body, bounce and softness. After washing, reportedly hair looks visibly full and has a boost of shine. Infused with pure rose oil, it said to emit a long-lasting, sweet rosy fragrance.

Suave's shampo is powered by QuenchLock Technology to lock in hydration and reduce breakage. It is recommended for flat hair "that could use a lift." It is safe for color treated hair and, according to the company, is "salon proven to work as well as Matrix Oil Wonders Volume Rose." (Matrix Oil Wonders and Volume Rose are registered trademarks of L'Oreal USA Creative, Inc.). This aligns with the recent market trend in personal care for users wanting proven efficacy and performance. 

Indeed, the brand highlights this salon-proven quality on its site in two ways. A Q&A about the product states, "the formulation has not changed. Suave Rose Gold has a new look with the same salon-proven quality." In addition, it makes a promise to users. "Suave is dedicated to making gold standard quality attainable to all, so everyone can look, smell and feel good daily." 

User Feedback: Suave Rose Oil Infusion Volumizing Shampoo

Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function. (Note that as with most products, the user feedback on the company website is mixed.)

• It smells wonderful and it really did provide my fine limp hair with a volumized lift. ... The shampoo left my hair with a nice feeling of clean without leaving it feeling dry or stripped.
• The shampoo has a quick, rich later and smells lightly of roses. It's a faint enough smell that it isn't overwhelming at all, but lasting enough that I keep catching whiffs throughout the day.
• I only required a small amount for a lot of lather. It literally made my hair "squeaky" clean, which I worried was going to mean dry hair, but that was not the case. It rinsed out easily and the scent was not overpowering or too much. Once my hair dried, it was smooth, shiny and didn't feel weighed down at all. I feel like the shampoo removed all the residue on my hair, and improved the look and feel
• This shampoo really does add volume. I have very thin hair and after only two uses my hair feels twice as thick. It definitely delivers on that promise. The scent stays in your hair for quite a while, so if you hate the smell of roses I wouldn't recommend it. I gave it another shot and warmed up to the scent, so who knows. I dig it.

Ingredients: Suave Rose Oil Infusion Volumizing Shampoo

Water (Aqua), Sodium C12-13 Pareth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance (Parfum), Citric Acid, Sodium Benzoate, PPG-P, Disodium EDTA, Polyquaternium-10, Flower Extract, Citronellol, Geraniol, Hexyl Cinnamal, Linalool, Red 33 (CI 17200), Yellow 5 (CI 19140).