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'How to get glass skin' was a top Google search in 2024, proving that the trend has staying power. Other key searches included acne treatments and dry brush techniques.

2024-2025 Skin, Hair, Nail & Makeup Trends: Pinterest's Predictions & Google Searches

In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.

NielsenIQ’s latest report reveals generational differences in beauty shopping habits.

How the Different Generations are Shopping for Beauty Products: NielsenIQ Report

NielsenIQ’s latest report reveals generational differences in beauty shopping habits. While Gen Z is driving growth in-store, millennials and Gen X are shopping online, while boomers are embracing e-commerce.

Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'

How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

Suave Rose Shampoo

Product Spotlight: Suave Rose Oil Infusion Volumizing Shampoo for Fine and Flat Hair

Suave Rose Oil Infusion Volumizing Shampoo for Fine and Flat Hair provides a textbook example of the growing interest in hair oils, shampoos containing them and the #2 reason consumers choose hair care products: scent (#1 is brand loyalty.)

palm shadow bottles of skin care laying on pink background

How Biotech is Transforming Beauty: Replacing Palm Oil with Fermented Alternatives — Free Webinar

Biotechnology holds the potential to replicate and replace commonly used ingredients with more sustainable options. It also provides a path to discover and create new ingredients. Learn more in a FREE upcoming webcast, sponsored by Xylome. Register now.

A woman with curly hair holds a hair product in her hand while standing in a hair care aisle in a supermarket.

What Drives U.S. Consumers' Hair Care Choices?

A new YouGov poll reveals the personal factors that shape U.S. consumers hair care choices.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

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Product Spotlight: Secret Whole Body Deodorant

The global market for body malodor control, including APs/deos, body sprays and hygiene wipes, is projected to reach US $21.51 billion by 2029, per Business Research Insights. Secret's Whole Body Aluminum-free Deodorant Clear Cream provides an example.

2woman in bath using body wash bubbles

11 Microtrends in Beauty: Retinol Bodywash, Facial Tech, Tarte Cosmetics and DEI Controversy, Etc.

C&T's Consumer Pulse series on the socials highlights emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Tarte Cosmetics and DEI controversy, facial tech, retinol bodywash, turmeric soap and more.

For the survey, data from 1,300 respondents was analyzed to ensure reliable results and minimize deviations in the findings, per Greenpark.

Beauty Searches Are Changing: New Greenpark Survey

These trends highlight the key platforms that beauty brands should focus their marketing efforts to target each demographic.

Consumer trend reports from Harris Williams and NIQ reflect how inflation has affected overall consumer demand for beauty and personal care products.

2025 Beauty Strategies: How Brands Can Tap Consumers’ Value Focus

Strategies for beauty industry leaders to help navigate changes to beauty consumer behavior in 2025.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

From elevated efficacy to pro beauty inspiration to preventative care, Mintel has issued its annual beauty trends, alongside its 2025 consumer trend report.

2025’s Top 7 Beauty Trends

Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”

Hero Force Shield SPF 30 acne skin front of pack

Product Spotlight: Hero Superlight Sunscreen with SPF 30

The weightless gel-cream formula is designed to absorb quickly to provide hydration without feeling greasy. Furthermore, its sheer green tint instantly balances redness, and the barely-there finish doubles as a light primer.

realistic nail manicure hands on towels products and tools in background

8 Trends in Beauty: 'Hyperreal' BIAB Nails/Orly, Made It Cosmetics, Krishna Makeup for Kids and More

Each week, C&T uncovers emerging trends in searches/hashtags related to cosmetics. Now on our radar: Made It Cosmetics; Radha and Krishna makeup for kids; hyperreal manicures, BIAB and Orly; Cosmetic Connection; Demure Makeup; Mari Maria makeup, ... etc.

Woman getting a scalp massage.

Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data

Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.

Women shopping in China.

These Are China's 2 Big Beauty Growth Drivers

While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.

brunette leaning over on surface hair draped over her shoulders shiny long

6 Trends in Beauty — Batana Oil for Hair Shine/Repair, Copper Peptide, TXA Serum, Kisy Hair and More

Each week, C&T uncovers trends in searches/hashtags related to cosmetics. This week includes: batana oil for hair shine, growth and repair; copper peptide and TXA serums; "Kisy cosmetics" (in Russian) shampoo and hair balm; Makeup Forever lip liner, etc.