Natural cosmetics and personal care products have come a long way; but so have consumer expectations for them.
In this exclusive interview, Cindy Angerhofer, Ph.D., executive director of botanical research for Aveda, shares the current status of the natural cosmetic market. For example, consumers are pushing for clean and green, which means transparency and traceability of products and materials.
"Companies are still trying to wrap their heads around how [to do this]," says Angerhofer, "and transparency is a part of it. The consumer wants to know what they’re using, so companies have to be as transparent as possible about what they’r putting in a product."
Furthermore, Global Warming presents new challenges never before seen along the supply chain. What does this mean for the future direction of this segment?
Listen to learn more: