As displayed in a blog post from Kline Blogs, “Nailed It: Artificial Nails and Accessories Seeing Solid Growth,” nail lacquers aren’t the only nail care products experiencing a surge in recent years.
Addressing artificial nails, the blog states, “Up until a few years ago, consumers could enhance the length of their fingernails in a semi-permanent way only in salons, where a nail technician would use acrylics or gels to achieve the desired results. Nowadays, there are many artificial nails and accessories for consumer use. Products used at home to give women long and beautiful nails grew at almost 10% in 2012, according to Kline’s FlashPoint report U.S Market for Nail Art and Accessories. Acrylic nails, gel nails, wraps, press-on nails/kits, and artificial nail glue are categorized under artificial nails and accessories.”
The Kline FlashPoint report discusses the ways consumers can create artificial nail looks today. “Acrylic nails are prepared by applying a mixture of polymer powder and a liquid monomer, which hardens when exposed to air. Gel nails are prepared by using a polymer resin that is usually referred to as UV Top Coat, which hardens under ultraviolet light. Fiberglass or silk wraps serve as an alternative technique to consumers allergic to the chemicals utilized in the above two processes,” the blog points out, showing how the growth of the category has not only gained traction in consumer interest, but also in innovation.
The blog goes on to note, “Another growing trend in the nail accessories market is nail art, such as decorative designs applied on fingernails and toenails. A rising percentage of women are interested in decorating their nails and adding creative touches to traditional manicures. Designs run the gamut, while currently leaves, flowers, geometric patterns, spots, stripes, stars, music patterns, and half-moons are popular. At-home nail art is increasingly gaining popularity among women, especially with those below the age of 45.”
This article is an excerpt from Cosmetics & Toiletries sister publication for cosmetics business and marketing, GCI magazine. View the complete article.