Men’s toiletries brand Lynx announced the addition of five new body sprays to its Fine Fragrance collection and launched shower gels and deodorant sticks.
The brand launched last year and has already shown strong sales in the deodorant category. The new collection is inspired by gourmand scents that are trending on social media with Gen Z consumers.
“Last year, the Lynx Fine Fragrance collection redefined what it means to be premium and engaged with the evolving personal care habits of young guys,” said Monique Rossi, general manager of deodorants at Unilever UKI. “Fragrance is still t he number one confidence driver amongst young males, and with nearly half (47%) of 13-39 year olds saying they have purchased a ‘dupe’ of a luxury product, we’re expecting the expanded Lynx Fine Fragrance collection to resonate with consumers. We continue to rip up the rule book in 2025 and tap into innovative food-led social trends to inspire our new products.”
In addition to the new fine fragrances, Lynx’s shower gels and stick deodorants will be available in popular existing scents as well as new variants.
Fragrance Highlights
- Peach Infusion
- Watermelon Freeze
- Cherry Spritz
- Cocoa Velvet
- Sunset Fresh
