Q1: Uroš, many third-party manufacturers focus purely on production, leaving the science to the brands. TOSLA Nutricosmetics takes a different approach by investing heavily in clinical studies. Why do you do this, and how does it set you apart?
Image courtesy of TOSLA Nutricosmetics
A1: As a contract manufacturer, we see our role as more than simply making products. We see it as building the scientific backbone that our partners can rely on. Most private-label manufacturers don’t carry out clinical research themselves; they wait for ingredient suppliers or brands to produce data. At TOSLA Nutricosmetics, we decided early on that if we want to give our partners a real competitive edge, we need to generate our own evidence.
That’s why we’ve invested in a series of placebo-controlled, peer-reviewed clinical trials over the past three years, testing combinations of hydrolyzed collagen, hyaluronic acid, vitamin C, MSM, botanical extracts and other active ingredients. Across studies involving nearly 300 participants, we consistently documented measurable improvements in skin health:
- Dermis density increased, making skin stronger and more resilient.
- Wrinkle depth and surface roughness decreased significantly versus placebo.
- Hydration improved, especially with collagen and MSM together, which delivered a more pronounced plumping effect.
- In our ingestible sun-care trial, we saw a 46% reduction in UVB-induced redness and a 24% rise in Minimal Erythema Dose, showing greater tolerance to sun exposure.
Image Courtesy of TOSLA Nutricosmetics
For brands, this means they don’t just have a formulation, but they have proven efficacy, with claims they can take to market. For consumers, it means they can feel and see the results: firmer skin, smoother texture, better hydration, and greater comfort under the sun. This is how we as a manufacturer help bridge the gap between science and market success.
Q2: The science you’ve described shows results over weeks, not days. But that also means consumers need to stay consistent with their routines – something that isn’t always easy with supplements. How do you make sure people actually keep taking them long enough to see benefits?
A2: That’s exactly the challenge. Clinical results only show up if people take the product day after day, and habit formation depends on more factors than just motivation. Experience is crucial. Taste, in particular, plays a decisive role. If something feels unpleasant, people drop it. If it’s enjoyable, it becomes part of their daily ritual.
This is why we developed the VELIOUS™ Flavor Technology. When we first entered nutricosmetics, most products were seen as effective but hard to swallow—literally. Last month’s launch of the 3.0 VELIOUS™ edition masks the natural off-notes of collagen and other active ingredients, turning functional supplements into indulgent, beverage-like experiences.
In a recent sensory evaluation with 30 women aged 40–65, four different collagen products were compared side by side. The results were clear: the formulation with VELIOUS™ Masking Technology strongly outperformed the rest. When tested against a premium collagen with flavor and sweeteners, 63.3% of panelists preferred the VELIOUS™ version. That advantage grew to 76.7% when compared to collagen with sugar and sweeteners, and an impressive 83.3% when compared to hydrated powder collagen.
Beyond the numbers, participants described the VELIOUS™ product as having a fresher aroma, more pleasant taste, and a silky, well-balanced texture. The findings confirm what innovation can achieve: making science-backed wellness not only effective but enjoyable.
With VELIOUS™, we’re introducing a new wave of tailored flavors designed specifically for beauty and wellness formulas. For brands, this means higher compliance and repeat usage. For consumers, it means a supplement they look forward to, not one they tolerate. And the proof is in practice: partners who launch with VELIOUS™- based formulations report a 5x higher CLTV compared to topical skincare, driving repeat purchases (60% consumer retention rates) and customer loyalty. In other words, flavor isn’t a "good to have" but it’s a crucial enabler of results, because even the best science only works if people keep coming back to it.
Image courtesy of TOSLA Nutricosmetics
Q3: How do you see these results influencing the broader beauty and personal care market?
A4: There’s a paradigm shift underway. For decades, beauty has been skin-deep, dominated by topicals. But consumers are now realizing that true skin health comes from inside and outside, working together. By closely following consumer trends and listening to shifting demands in the market, we found that "personal care routine" is being defined much more broadly than before—extending far beyond beauty alone. Today, it reflects a wide spectrum of practices people rely on to support their overall well-being: regular use of products for hair, skin, and oral care, taking vitamins and supplements, using over-thecounter remedies for pain or allergies, eating well, and practicing mindfulness. This more inclusive understanding positions personal care not just as product usage, but as a truly holistic approach to self-care.
The real insight here is that personal care routines have evolved into powerful tools for emotional stability, physical resilience, and preventive health. They help manage stress, strengthen confidence, and foster long-term well-being. This shift from beauty to well-being highlights a critical truth that personal care is becoming a cornerstone of holistic health.
The data we’ve generated shows that nutricosmetics are a scientifically grounded category that delivers results topical creams alone cannot. For example, dermis density improvements are virtually impossible to achieve with surface-level products, yet supplementation makes it measurable within 12–16 weeks. Likewise, ingestible antioxidants like the proprietary blend in LUMINA365 provide durable resilience against sun damage that topical filters can’t.
And this is why major beauty, wellness, and personal care brands are partnering with us: nutricosmetics extends their portfolio, giving them new claims and future-proofing their relevance.
Image courtesy of TOSLA Nutricosmetics
Q4: TOSLA Nutricosmetics has been recognized with Allē Awards three years in a row. What does that signify for you and for the industry?
A3: Winning the Allē Awards three consecutive years is something we’re very proud of, because it validates both our science-first philosophy and our ability to commercialize innovation. The Allē Awards celebrate cutting-edge advancements in cosmetic ingredients and formulations, and to win year after year means that our peers recognize TOSLA as a consistent leader in the beauty and wellness space.
It’s significant because the nutricosmetics sector is still maturing. The Allē Awards highlight which players are setting true benchmarks, and our recognition demonstrates that beauty from within is not considered an emerging trend anymore. The inside-out approach is an integral part of holistic beauty, body care, longevity, wellness and much more. For us, it’s proof that rigorous science, sensory-rich formulations, and market execution can coexist and create lasting value.
Q5: What’s next for TOSLA and nutricosmetic science?
A5: The future is about integration and personalization. We’re already seeing how combining collagen with MSM, or collagen with hyaluronic acid and vitamin C creates amplified effects compared to single ingredients. Next steps will involve precisely tailored blends offering longevity tools in bottles.
From a technology side, we’re pushing both formulation science and consumer experience. VELIOUS™ will continue to evolve, because enjoyment is part of efficacy. And on the clinical side, our pipeline of studies will keep expanding. We stand behind providing tangible numbers, brands, and consumers can trust.
Ultimately, our vision is to make beauty-from-within as standard as sunscreen or moisturizer. When you think about skincare, you’ll think about your supplement as naturally as your cream. That’s where the market is going, and TOSLA Nutricosmetics is leading that journey.
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