Cetaphil has initiated its May 2021 campaign to help educate the public about sun safety to help prevent skin cancer, in addition to debuting its sun care line.
Previously: Cetaphil's Sensitive Skin Awareness Week
The brand emphasized that its leading dermatologist ambassadors are dedicated to maximizing awareness of the symptoms, causes and prevention of skin cancer through integrated efforts across social media platforms. In addition, Cetaphil is disseminating sun safety tips on its social channels for the entire month and through the rest of the year to further emphasize the importance of a complete routine consisting of cleansing, moisturizing and sun protection, which is critical for those with sensitive skin.
In relation, all educational efforts will highlight the brand's first sun care collection that boasts formula innovation and broad-spectrum SPF protection of 30+ for the face and body. The Cetaphil Sheer Mineral Sunscreen collection features four 100% mineral sunscreens with microbiome gentle formulas and the antioxidant vitamin E to provide broad-spectrum protection against UVA/UVB rays. Specifically designed for sensitive skin, the reef-safe line includes SPF 30 and SPF 50 lotion; an SPF 50 liquid face sunscreen; and an SPF 50 stick sunscreen.
"As a leading sensitive skin care brand, it is our responsibility to educate consumers on all factors that can affect skin health including sun damage,” said June Risser, vice president and general manager of consumer business at Galderma. “At the heart of this commitment is our desire to provide our consumers with easy access to the advice and expertise of the dermatologist community that has been and continues to be a champion for our brand. Today's digital ecosystem allows us to deliver on this."
"For my patients, especially those with sensitive skin, I always recommend mineral sunscreens because they provide gentle, non-irritating protection by sitting on top of the skin to physically block the sun's rays," says Tiffany Libby, Ph.D., Cetaphil consulting dermatologist and board-certified dermatologist. "UV exposure is the most preventable risk factor for skin cancer, so it is crucial that everyone, including Black, Hispanic and Asian-American Pacific Islander ethnicities, use sunscreen every day knowing that anyone can be at risk for skin cancer."
Featured: Cosmetics & Toiletries Sun Care and Protection Formulary
Ingredients (Sheer Mineral Face Liquid Sunscreen Broad Spectrum SPF 50): Active Ingredients: Zinc Oxide 12%; Inactive Ingredients: Allantoin, Bisabolol, Butyloctyl Salicylate, C12-15 Alkyl Benzoate, Caprylyl Glycol, Caprylyl Methicone, Dimethicone, Dimethiconol/Propylsilsesquioxane/Silicate Crosspolymer, Ethylhexylglycerin, Hexylene Glycol, Isododecane, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Lauryl PEG-8 Dimethicone, Niacinamide, Octyldodecyl Neopentanoate, PEG-10, Phenoxyethanol, Polymethylsilsesquioxane, Propanediol, Sodium Chloride, Sodium Hydroxide, Tetrasodium Glutamate Diacetate, Tocopherol (Vitamin E), Trilaureth-4 Phosphate, Water (Aqua).