Product Spotlight: Hers Hair Regrowth Treatment Foam

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Hair loss continues to be a major concern for beauty consumers. Searches for hair growth products and hair growth vitamins, for example, have exploded within the past year, per Google Trends — thus far reaching peak popularity between Dec. 29, 2024-Jan. 4, 2025. Also, the global market for anti-hair loss and hair growth products is projected to reach US $5.66 billion by 2032, expanding at CAGR of 5.8% from 2024, per Business Research Insights. Recent approaches to hair loss have focused on reducing stressimproving scalp health and even balancing the scalp microbiome, giving product developers new targets; although the more traditional tactics of improving hair anchoring and thinning, and manipulating hair growth cycles remain prominent. The Hers brand 5% minoxidil hair regrowth treatment foam provides an example of the latter.

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