Customization has continued to be a top beauty consumer demand as they seek solutions to address individual needs. According to Future Market Insights, in hair care, customized care is projected to see a significant CAGR of 10.0% from 2024 to 2034 to reach US $10.40 billion. To deliver personalized care, Devereaux Specialties suggests formulators take a modular approach. "Adaptive formulations that allow flexibility in viscosity, oil concentration or active levels [allow consumers] to tweak products to their needs; for example, a customizable hair mask base can be paired with booster vials targeting specific concerns like damage repair or hydration..." Function of Beauty's #HairGoal Boosters provide an excellent example.
Function of Beauty #HairGoal Boosters
Function of Beauty has developed a range of hair booster shots to add to its Routine Essentials Hair Care Collection of products for personalized hair goals or solutions. Available for thermal protection, anti-frizz, curl definition, deep conditioning, shine, scalp soothing, strengthening and lengthening benefits, the shots are provided in small, blister pack-like "pods" the user opens to pour into the main hair care product. After vigorous mixing, the product is enhanced for the given benefit.
The "Lengthen" #HairGoal Booster is reportedly designed to help support follicle health. Featuring hops extract, the product is said to promote growth for stronger, healthier-looking hair.
Key benefits and claims include:
- Strengthens hair bonds,
- 99% Naturally derived plant-derived ingredients plus water, and
- Sulfate-free, paraben-free, silicone-free, cruelty-free, vegan and fragrance-free.
Ingredients: Function of Beauty Lengthen #HairGoal Booster
Water (Aqua/Eau), Propanediol, Humulus Lupulus (Hops) Extract, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol.
User Feedback: Function of Beauty Lengthen #HairGoal Booster
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
- For kinky, coily 4c hair, length is one of the struggles we face. This lengthen booster shot specifically takes care of that. I mixed mine with the moisturizer and I am excited to see the results over time.
- I love the idea of adding amazing ingredients to my hair shampoo that will nourish the hair and help it grow fast. I will continue to use the shampoo with the booster shot to get my hair longer and healthier after postpartum.
- I really like these little pods. They are fun and easy to use. Mess free. I hope this helps for hair growth.
- I love how easy and convenient these little booster shots are to use, and put right into the hair products. I used the volume in my shampoo and I added the lengthening into the conditioner. This is the first time trying this line and I love it. These products make my hair look soft, shiny and healthier.
