This article shares ways to foster disciplined creativity in cosmetics R&D. It is divided into 12 basic principles, many of which may seem like common sense but can be taken for granted in the fast pace of day-to-day tasks – so they deserve revisiting.
Editor’s note: In the spirit of our September 2023 issue theme of “back to the basics,” we present the following ideas to inspire creative formulating from industry innovator and award-winning product developer Danilo Lapeña Lambino. They are offered for your consideration and further investigation.
