Procter & Gamble's (P&G) Secret brand introduced the Weightless Dry Spray collection, featuring both antiperspirant and aluminum-free deodorant options that provide up to 48-hr of sweat and odor protection.
Based on consumer research, a revamped collection of sprays was launched with updated formulas to not only meet evolving personal care needs but also elevate the spray deodorant experience, the company reports.
This updated spray collection was redesigned to give women protection with a targeted application that is said to get more product where it’s needed with less cloud. The reinvented Secret Dry Sprays go on with reportedly no waxes, no alcohol and no residue for more comfort and protection.
The ergonomic-grip bottle has a narrow spray pattern that dispenses less cloud. Made with pH-balancing minerals, the Secret Weightless Dry Spray comes in four scents, as well as two aluminum-free formulas:
- Wild Rose + Argan Oil
- Vanilla + Argan Oil
- Waterlily + Argan Oil
- White Peach + Argan Oil
- Aluminum Free: Lavender + Hemp Seed Oil
- Aluminum Free: Coconut + Hemp Seed Oil
“Women shouldn’t have to sweat all-day freshness," said Maiysha Jones, Ph.D., senior scientist at P&G. "The freshness-on-demand technology in the new sprays delivers moisture and motion-activated fragrance bursts to reassure women that their deodorant is still working long after they put it on. All-day freshness is non-negotiable, and we want women to feel confident when they need it most.”
Ingredients (Aluminum Free: Lavender + Hemp Seed Oil): Dipropylene Glycol, Hydrofluorocarbon 152a, Propylene Glycol, Water, Fragrance, Piroctone Olamine, Cannabis Sativa Seed Oil.