"Sensory/experiential marketing has been around a couple of decades now; e.g., the 'experience economy,'" says Charles Spence, Ph.D., world-renowned experimental psychologist of the University of Oxford. "Several books on sensory marketing suggest marketers, restaurateurs and store managers should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer.
In this seven-part podcast series, sponsored by Berjé, world-renowned experimental psychologist Charles Spence, Ph.D., of the University of Oxford, explores sensory integration in consumer products. Our discussion ranges from cosmetic packaging design, fragrance and aroma, to synesthesia, digital tools and more—and how they can cue one another.
Register below for free to access our second installment; (review Part I or listen to Part III or Part IV). Also, hear Spence live during the SCC Annual Meeting, where he will give the Frontiers of Science award presentation, sponsored by Cosmetics & Toiletries.