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Recent in Efficacy/Claims Substantiation (page 8 of 34)

Words from Wiechers: Less is More

Quantifying Visual Aspects of Hair

Unassuming Softness: Silicone Conditions Hair Without Affecting Dyes, Perms or Pores*

[podcast] Consumers are Lured by the Right Click Closure

Words from Wiechers: What is 'Normal' Skin Care?

[video] Building Product Perceptions

Your Hair on Acid: The Influence of Carboxylic Acids

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