[video] Dry Shampoo Efficacy: A Clinical Study


According to Julie Fichot, Ph.D., of Church & Dwight, not all dry shampoos formulas are created equally. "Some are not as effective at removing sebum and can lead to poor sensory effects," she explained during her poster presentation at the TRI-Princeton 8th International Conference on Applied Hair Science.

In this video interview, she presents efficacy and sensory findings from clinical and consumer studies of the Church & Dwight  Batiste product. Watch now!

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