
Known for creatively innovative products with high-performance ingredients, unique packaging and fascinating textures, K-beauty inspires new trends that greatly revolutionize the cosmetics industry. In the pursuit of achieving skin perfection, K-beauty brands have placed innovation at the heart of their global strategies. Within this innovation, bio-harmonious actives are highly sought to provide visible and long-term results by acting in phase with the cutaneous metabolism, and more particularly by supporting the epidermis integrity.