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283 Results
Section: Research > Consumers/Market
Polls
[poll results] Which of the Following Claims is the Most Challenging to Attain?
Marketing's project briefs may be an ever-moving target but the beauty industry never sleeps. This made us wonder: which of the following claims is the most challenging to attain? Preservative-free, biodegradable or clean? Please take our poll!
Color Cosmetics
Influencing the Influencers
Sway Group has harnessed 75% of the top beauty bloggers in a bid to increase the effectiveness of influencer marketing.
Consumers/Market
Catching the Polyethnic Boom
Cosmoprof launches Tones of Beauty, signaling the rapid growth of the $1.2 trillion buying power of multicultural consumers.
Consumers/Market
Rewriting the Beauty Rules
How millennials are driving innovation toward individualistic, digitized consumers.
Consumers/Market
Riding the K-Wave
Inside AmorePacific’s next phase of global Korean beauty growth.
Consumers/Market
Meet the Product Junkie
Why curly haired women and girls buy more than twice as much hair product as their straight-haired friends.
Consumers/Market
Digging into the DIY Trend: Devices
Beauty devices are one of the elements at the heart of the DIY, at-home beauty trend.
Consumers/Market
The Future of Color? Creative Layering
The color industry has done very well and continues to grow. Color cosmetics are fun, and consumers enjoy the effects they create. For the most part, the major trends we see fall into two categories: the natural look and the bold, dramatic look.
Color Cosmetics
These Are Pantone's Spring 2017 Colors
Tones represent "a renewed sense of imagination."
Consumers/Market
Is the Hemp Market Oversaturated?
“Every way you slice it, the physical demand for the CBD market is much, much smaller. I’m a little surprised that retail prices have not started to come down yet. There’s so much competition.”
Skin Care
The Next Wave of Foodie Beauty
Delicious innovations in formulations and marketing.
Consumers/Market
Shiseido Tech Takes Personalization to the Exposome
How can custom skin care become more customized? Shiseido believes by plotting skin conditions in real-time as a function of environmental factors. A new smart phone-driven system does just that.
Consumers/Market
Sunscreen Dynamics and the ‘Reef Safe’ Dance
Protection against damaging pollution, toxins and electromagnetic waves of all lengths is at the forefront of consumers’ minds; not to mention regulators’. But what happens when a topical solution to one of these forces is at odds with another?
Methods/Tools
Beauty Bots Put the AI in Retail
Sephora is betting that these technologies can help consumers access products and services easier and faster.
Color Cosmetics
The Case for Mass Vs. Class
How beauty channels really work, and where your brand belongs.
Claims/Labeling
The INCI Name Game: A Commentary
When misinformed groups play in a technical space, nontechnically trained regulators make irrelevant rules, and INCI names are generalized and misused, you have the perfect storm for consumer confusion.
Consumers/Market
What's The Deal With Cortisol Face?
Clients are hearing this term and thinking that stress is making their face puffy. We break down here what you need to know.
Color Cosmetics
The Biggest Makeup Trends of 2018
Though the trends themselves differ, the underlying themes are the same: Embrace who you are and flaunt it unapologetically.
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