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Face serums, in particular, have surpassed foundations to become the top product format, reflecting a shift toward skin care-focused routines.

Hyaluronic Acid and Face Serums Lead the Way in Beauty Industry Trends

Face serums, in particular, have surpassed foundations to become the top product format, reflecting a shift toward skin care-focused routines.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

In the past year, interest in glass nails has skyrocketed ~290.8% across platforms, per Spate. The source also cites growth in high-shine beauty trends like glass hair (+70.1%) and the glass skin look (+112.4%), proving the widespread appeal of reflective aesthetics across beauty categories.

9 Emerging Beauty Trends: Ultra-reflective, Aime Derm Skin Care, Micronutrition, Wonderskin Lip Stain and More

This report expands on C&T's Consumer Pulse videos on social media, uncovering rising trends in beauty. This edition includes: Aime and derm skin care, micronutrition, Wonderskin peel-off lip stain, glass nails, reflective beauty, Canadian skin care, etc.

The Beauty and Packaging Attitudes of Gen Alpha, Z and X Revealed: Exclusive Briefings Coming Soon

Packed with exclusive survey insights, these sessions will reveal what’s driving the future of beauty—from Gen Z to Gen X and even cosmetic packaging preferences.

'Efficacy is everything in skin care,' says Bubble founder Shai Eisenman. 'No matter your age, the only question that really matters is: Does this actually work?'

Bubble Skincare is More than a Gen Zalpha Brand: Shai Eisenman Talks Target Expansion & Cross-generational Appeal

"While Gen Z remains a key part of our community, we’ve built engagement beyond a single demographic."

Bliss is tackling aging with a playful twist. Known for its self-care products, Bliss is reconnecting with its original audience—elder millennials and Gen X—with a new campaign featuring comedian Iliza Shlesinger.

How Bliss and Laura Geller Beauty Are Redefining Beauty Standards for Women Over 40

These iconic brands are not only reshaping the narrative around aging, but also making beauty more inclusive and empowering for women 40 and beyond.

During The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025, join Michelle Shieh (left), senior manager, scientific communications and customer research, Amorepacific, and Peter Tsolis (right), VP, skin care R&D at The Estée Lauder Companies, as they discuss everything from social media trends to the beauty market of 2025-2026.

The Future of Beauty Innovation: Amorepacific x Estee Lauder [PROGRAM UPDATE]

Don’t miss this opportunity to learn from industry leaders and gain actionable strategies to stay ahead in the ever-evolving beauty landscape.

Ba25 Lormejuste Editorial

⚠️ Manessa Lormejuste to Probe Science-backed Beauty at Beauty Accelerate 2025👀

As co-moderator, Lormejuste will draw upon her role as a beauty scientist and product developer to help uncover drivers behind consumer demand for science-based beauty, identify ways to communicate the science, realize the impact of this demand, and more.

Breaking through the boredom of trend fatigue is no easy matter. But it can be done.

The New Beauty Innovation Playbook: Rewriting the Rules

What can be done to overcome beauty's trend fatigue? Our experts have some answers.

beautiful brunette berries on fingers smiling tasting

6 Trends in Beauty: Rouge Decorté Lipstick, 'Unrecognizable' Makeup, Berry Beauty, Numbuzin Panthenol Skin Serum, Etc.

Cosmetics & Toiletries' Consumer Pulse report on the socials uncovers emerging searches and tags related to cosmetics. Here, we expand on those themes. This edition includes: Rouge Decorté Cream Lipstick, berry beauty, Numbuzin and panthenol skin serum...

TikTok users, especially Millennials and Gen Z, crave content that offers positivity and emotional connection.

Embracing Trends on TikTok: A Guide for Forward-Thinking Beauty Brands

Gen Z is rewriting the rules of beauty, celebrating individuality and self-expression over traditional norms.

In today’s fast-paced world of fleeting TikTok trends, sustainable expectations, and a saturated market, packaging has to work harder than ever before.

Making Cosmetic & Personal Care Packaging Stand Out: Insights from Industry Leaders

In today’s fast-paced world of fleeting TikTok trends, sustainable expectations, and a saturated market, packaging has to work harder than ever before.

Queries for mature skin makeup over the most recent 12-month September-September period revealed “medium volume,” per Spate. Notably, Laura Geller was one of only two brands to dominate these searches. Its eponymous founder (pictured here) will share her legacy of knowledge about Gen X's beauty journey during Beauty Accelerate 2025.

Laura Geller & All Golden Founder Sarah Kugelman Talk Gen X, Beauty and Shifting Attitudes Toward Aging (Live Discussion)

Gen X are heavily engaged across beauty, with higher penetration than the total population in 80% of beauty categories.

Dove RE+AL Bio-Mimetic Care Daily Hair Conditioner with Vegan Keratin, Coconut

Product Spotlight: Dove RE+AL Bio-Mimetic Care Daily Hair Conditioner with Vegan Keratin, Coconut

Hair oiling mimics the natural action of sebum. The scalp constantly produces it, traveling from hair’s root to tip, providing a barrier. Dove RE+AL Bio-Mimetic Care Daily Hair Conditioner with Vegan Keratin and Coconut was inspired by this effect.

The demand for effective, results-oriented skin care will continue to drive innovation, with technology playing a central role.

Launch Lab: Beyond Cosmetic Packaging

With advances in technology and a growing consumer demand for results-driven skin care, there’s a fundamental shift in how products are developed, applied and experienced.

beautiful Asian woman isolated on white background holding essence skin care product

10 Trends in Beauty: K-Beauty, Mixsoon Bean Ferment, Forge, Tallow Skin Care for Men, Spate's 2025 Predictions...

C&T's Consumer Pulse report on the socials uncovers emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Mixsoon's K-Beauty Bean Ferment, Forge's Tallow skin care for men, Spate's 2025 predictions...

black woman curly hair using serum smiling

8 Trends in Beauty Searches: Kiko Cosmetics, Mascara Innovation, Hair Peptide Serum, Matcha Perfume and More

C&T's Consumer Pulse report on the socials uncovers emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Kiko Cosmetics, mascara innovation, hair peptide serum, matcha and watermelon perfumes, etc.

“Gen Z consumers place huge importance on their skin care regimen and are extremely discerning in the brands they select,” says Ashley Brown, account director at YouGov America.

What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data

Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.