💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now.
Navigating beauty in 2025 can be overwhelming—with fragmented sales channels, relentless trends, and an uncertain market.
This session will provide invaluable insights to drive your brand's product and marketing innovation.
During The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025, join Michelle Shieh, senior manager, scientific communications and customer research, Amorepacific, and Peter Tsolis, VP, skin care R&D at The Estée Lauder Companies, as they discuss:
- Internal Conversations: Identifying key topics and trends being discussed within organizations.
- Market Shaping Factors (2025): Opportunities and risks influencing growth and innovation over the next two years.
- Prestige vs. Masstige in the US: Prestige products are growing, but skin care is shifting toward "masstige." Explore reasons for this divergence.
- Navigating Challenges: Strategies for addressing trade uncertainty, consumer confidence, and delivering the right products at the right time.
- TikTok Trends: Balancing quick microtrend cycles with meaningful, lasting product innovation.
- Social Media in Product Development: Increasing involvement of social media teams in creating consumer-relevant innovations.
- Future Beauty Consumers: Anticipating the needs of beauty consumers in 2026 and beyond, and aligning innovations with evolving expectations.
- Consumer Success Drivers (2025): Insights from recent product launches and their impact on consumer satisfaction.
- Technology’s Role: Leveraging advancements in technology for product development, marketing, and consumer engagement.
- Collaboration’s Impact: How internal and external partnerships drive innovation and success in the beauty industry.
- Actionable Strategies: Immediate steps to future-proof brands and position them for success.
- Beauty Market Opportunities: Key opportunities for established and emerging brands to capitalize on in the years ahead.
Don’t miss this opportunity to learn from industry leaders and gain actionable strategies to stay ahead in the ever-evolving beauty landscape.
**Register now to secure your spot and join us in shaping the future of beauty!**
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
👉🏽 Register now.
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers, program details and tickets, are coming soon; stay tuned.
👉🏽 Register now.
