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Type: News
Section: Formulas/Products > Oral Care
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Which Indie Beauty Formulas Will Take Home a C&T Allē in 2024?
Which indie formulas will win C&T Allē Awards in 2024? Find out at our exclusive red carpet-style awards dinner on March 6, 2024, at the Biltmore in Los Angeles – alongside our inspiring Beauty Accelerate event. Following are the contenders...
Jan 12th, 2024
Purple toothpaste contains purple micro-particles believed to help brighten and whiten the teeth. Because purple is the opposite of yellow, purple colors can neutralize yellow discoloration and make the teeth appear whiter.
TikTok's Purple Toothpaste Trend: is it Effective?
Purple "toothpaste" has garnered more than 96 million views on the app, with one popular brand generating over $7,000 a month on Amazon. But this isn't a typical toothpaste.
Jul 26th, 2023
Total Plaque Pro-Release is available in Whitening and Fresh Mint at retailers nationwide.
Colgate Addresses Plaque Bacteria with Total Plaque Pro-Release Toothpaste
It offers long-lasting 24-hour antibacterial protection and is clinically proven to significantly reduce harmful plaque bacteria between dentist visits.
Mar 30th, 2023
Crest Densify uses a new formula to offer a defense against early tooth decay.
Crest Densify Rebuilds Tooth Enamel
Crest Densify is based on a new formula to offer a defense against early tooth decay.
May 31st, 2022
Lush Toothpaste Tabs create a paste when crushed between teeth that can then be used to cleanse the mouth with a wet toothbrush.
Lush Introduces Oral Care Collection
The collection includes toothpaste tabs, mouthwash tabs and toothpaste jelly in a variety of flavors.
May 25th, 2022
Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter.
Label Challenge Answer: Boka's Ela Mint Toothpaste
Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter.
May 12th, 2022
Enameguard supports the buffering effects of saliva and aids in the natural remineralization of tooth enamel.
BASF's Enameguard Restores the Mouth’s Mineral Balance
Enameguard supports the buffering effects of saliva and aids in the natural remineralization of tooth enamel.
Mar 9th, 2022
FunkkOFF! offers cleaning in-between daily brushing to refresh teeth.
FunkkOFF! TeethRefresher Stops Staining
FunkkOFF! offers cleaning in between daily brushing to refresh teeth.
Mar 7th, 2022
The concentrated mouthwash is formulated with a proprietary blend of seven 100% natural essential oils to improve mouth health and fresh breath.
GuruNanda Creates Concentrated Mouthwash to Cut Plastic Usage
Inspired by the natural healing capabilities of ayurveda and Western medical technology, the concentrated mouthwash is formulated with a proprietary blend of seven 100% natural essential oils to improve mouth health and fresh breath.
Feb 28th, 2022
Hello's Seriously Friendly collection is leaping bunny certified and vegan with no artificial sweeteners or flavors, dye, preservatives, parabens or gluten.
Hello Launches Treatment-focused Oral Care Collection
The launch includes four toothpastes focused on different treatments and a mouth wash.
Feb 9th, 2022
SmileDirectClub Fast-Dissolving Whitening Strips are designed to be worn once a day for 15 minutes.
SmileDirectClub Expands Whitening Line
The new Fast-Dissolving Whitening Strips are designed to be worn once a day for 15 min.
Jan 26th, 2022
Oral-B and Crest developed an immersive video game, 'Attack of the Cavity Creeps,' based on the late 1970s/early 1980s ad campaign that teaches kids better oral health habits.
Oral-B Previews iO10 with iOSense, Launches Cavity Creeps Video Game at CES 2022
P&G's Oral-B brand previewed its latest digital health innovations, to be highlighted at CES 2020, including the award honoree Oral-B iO10 with iOSense, a digitized toothbrush system that supports oral health.
Jan 3rd, 2022
AHE demonstrated strong benefits to oral health, enhancing the oral epithelial barrier, preventing gingivitis and potentiating wound healing and tissue regeneration, among others.
Study: Alpin Heilmoor Extract Improves Oral Hygiene
AHE demonstrated strong benefits to oral health, enhancing the oral epithelial barrier, preventing gingivitis and potentiating wound healing and tissue regeneration, among others.
Dec 15th, 2021
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6 Beauty-conscious Skin and Oral Care Formulations from Ashland
Ashland’s consumer market-focused conscious beauty formulations promote sustainable and ethical lifestyles.
Dec 8th, 2021
Vytrus uses a small part of the plant to obtain its stem cells to create natural active ingredients with proven efficacy in vitro, in vivo and ex vivo for personal care.
Vytrus Biotech Achieves 100% Natural Origin Across Portfolio
Vytrus sources small parts from plants to obtain stem cells from which it creates natural personal care actives. This process has earned the company a 100% Natural Origin certification across its portfolio.
Nov 10th, 2021
Davids' latest toothpaste contains nano-hydroxyapatite, an ingredient first developed by NASA to repair astronauts' teeth that contains the same material that naturally makes up teeth.
Davids Launches Nano-Hydroxyapatite Toothpaste
Davids' latest toothpaste contains nano-hydroxyapatite, an ingredient first developed by NASA to repair astronauts' teeth that contains the same material that naturally makes up teeth.
Oct 25th, 2021
Symrise has created SymReboot OC, its first processed probiotic dedicated to oral care by balancing oral microbiome, strengthening oral cavity barrier and protects from harmful bacteria.
Symrise’s SymReboot OC Promotes Healthy Oral Care as Probiotic
Symrise has created SymReboot OC, its first processed probiotic dedicated to oral care by balancing oral microbiome, strengthening oral cavity barrier and protects from harmful bacteria.
Jul 9th, 2021
The Pregnancy Toothpaste is curated for pregnant and breastfeeding mothers.
Spotlight Oral Care Launches Pregnancy Toothpaste
The toothpaste treats common oral care needs such as strengthening enamel and reducing gum pain.
Jul 6th, 2021
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