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Innovation in cosmetics and personal care is a powerful force, driven by scientific expertise behind the scenes. From the lab bench to the manufacturing floor, scientists, developers and engineers are constantly pushing the boundaries of what's possible.
The C&T Allē Awards, presented by Cosmetics & Toiletries (C&T) and parent company Allured Business Media, were created to bring this essential work into the spotlight. And while some innovations take home the top prize, others still demonstrate strengths in select areas. These are honored as Merit recipients.
A Merit recognition could be awarded for a product's novelty, impressive sustainability profile, powerful clinical results, and more. This acknowledgment highlights an achievement more specifically than a silver or bronze designation with a marketable claim that sets an entry apart.
We congratulate all 47 Merit honorees for their exceptional achievements. Their focused ingenuity and commitment to excellence are an inspiration to the entire R&D community.
2025 C&T Allē Merit Recipients
Active Cosmetic Ingredient: Anti-aging
- Altheostem, Provital, S.A. — Sustainability Merit
- Corneopeptyl, Lucas Meyer Cosmetics by Clariant — Effectiveness Merit
- JuniperBright, Ichimaru Pharcos Co., Ltd. — Novelty Merit
- Shiloxome, Provital, S.A. — Sustainability Merit
- Timelys, Greentech — Sustainability Merit
- Vecollage Fortify L, Evonik Corp. — Sustainability Merit
- Zellulin, Avant Proteins Pte., Ltd. — Sustainability Merit
- Zenerity, Lubrizol — Long-term Impact Merit
Active Cosmetic Ingredient: Hair/Scalp Care
- Algaktiv Densidyl, Algaktiv — Sustainability Merit
- Curamina, Curie Co. — Safety Merit
- Scalpinist-Senso, RAHN AG — Effectiveness Merit
- Symfeel Quat Green, Symrise — Long-term Impact Merit
Active Cosmetic Ingredient: Natural/Bio-derived
- Activated Silk 33B-α, Evolved By Nature — Safety Merit
Active Cosmetic Ingredient: Skin and Body Care
- Illumiscin-Glow, RAHN AG — Effectiveness Merit
- PrimalHyal 50 Life, Givaudan Active Beauty — Sustainability Merit
Base Cosmetic Ingredient: Color Cosmetics
- Dynasan CrystalControl L, IOI Oleo GmbH — Long-term Impact Merit
- Radiastar 1436, Oleon Health & Beauty — Effectiveness Merit
Base Cosmetic Ingredient: Hair/Scalp Care
- N-Durhance ES-Repair Polymer, Ashland — Effectiveness Merit
- Symfeel Quat Green, Symrise — Sustainability Merit
- Styleze ES-Forza Polymer, Ashland — Effectiveness Merit
Base Cosmetic Ingredient: Natural/Bio-derived
- Ultrafine Bubbles Technology, Hydrosome Labs — Novelty Merit
- LignoBase, Lignopure — Sustainability Merit
Base Cosmetic Ingredient: Bath, Shower & Hygiene
- Geropon TC Clear MB, Syensqo — Sustainability Merit
- Structure M3, Nouryon — Practicality Merit
Base Cosmetic Ingredient: Skin/Body Care
- Bloomsurfact Sodium Surfactin, Bloomage Biotechnology Corp., Ltd. — Sustainability Merit
- Natursol EMI Lite, SNF — Long-term Impact Merit
Test Method/Tool
- Ingredients Revealed: Building Transparency Into Formulations From The Start, BASF — Novelty Merit
Finished Formula - Indie - Sun/Light Protection
- Cheeky Sheer Cream Blush SPF 30, Alamea Palm Beach — Effectiveness Merit
Finished Formula - Indie - Natural/Bio-derived
- Beyondly Sagala Minyak Balur, PT Paranova Global Optima (Paranova), ParagonCorp Group — Sustainability Merit
Finished Formula - Indie - Skin/Body
- Super Boost Oil, Sage and Clay — Safety Merit
Finished Formula - Mass - Skin/Body Care
- Kahf Acne and Pore Cleanse Scrub Face Wash, PT Paragon Technology and Innovation — Safety Merit
- Wardah Heartleaf + 8X NMF Amino Calm & Sooth Gel Cleanser, PT Paragon Technology and Innovation — Effectiveness Merit
Finished Formula - Mass - Anti-aging
- Emina Sun Battle SPF 50 PA++++, Cica Acne Fighter Sunscreen, PT Paragon Technology and Innovation — Effectiveness Merit
Finished Formula - Mass - Hair/Scalp Care
- Inclusive Hair Care, Crown Hair Society — Effectiveness Merit
- Wonderlux Calm It Down! Sensitive & Dry Care Scalp Serum, PT Wahana Kosmetika Indonesia — Novelty Merit
- Wonderlux Drop Dead Growgeous! Densifying Hair Scalp Serum, PT Wahana Kosmetika Indonesia — Long-term Impact Merit
Finished Formula - Mass - Sun/Light Protection
- Men's 1st Mattifying & Water Resistant Sunstick, Powered by Natural Extract, PT Paragon Technology and Innovation — Practicality Merit
Finished Formula - Prestige - Color Cosmetics
- Make Over Powerstay Glazed Lock Lip Pigment, PT Paragon Technology and Innovation — Effectiveness Merit
Finished Formula - Prestige - Anti-aging
- One Truth 818 Serum, Chase Life Extension Foundation Ltd. T/A One Truth 818 — Novelty Merit
Finished Formula - Prestige - Skin/Body Care
- Laboré AcnePro Biome Intensive Acne Serum, PT Paragon Technology and Innovation — Novelty Merit
Ingredient Blend: Anti-aging
- BakuLipid, Lipoid Kosmetik AG — Effectiveness Merit
- Orpheus Youth-Restoring Flower Cell Peptide Complex, Ficosota Marketing New York, LLC — Sustainability Merit
Ingredient Blend: Sun/Light Protection
- Daily Prevention Advanced Smartblend Mineral Moisturizer SPF 75, Image Skincare — Novelty Merit
Ingredient Blend: Skin/Body
- Beekman 1802 Oil Control Range, Beekman 1802 — Effectiveness Merit
Ingredient Blend: Bath/Shower/Hygiene
- Galseer Dermagreen, Galaxy Surfactants Ltd. — Novelty Merit
Prototype Product/Chassis - Sun/Light Protection
- MicroSperse Mineral Mist SPF 50+, Leading Edge Innovations — Practicality Merit
Prototype Product/Chassis - Skin/Body Care
- After Sun Souffle, BASF — Safety Merit
