How sharp are your formulating skills? Find out, with this week's Label Challenge.
Each Monday, we post a product ingredient disclosure to our social media pages (LinkedIn and Facebook) and you guess the product/product type in the comments. Answers are published here and shared through our Friday newsletters—and include a shoutout to the winners.
Image source: Boka
This Week's Answer
Boka's Ela Mint Toothpaste is different from other kinds of toothpaste by design as it is formulated with nano-hydroxyapatite (n-Ha) instead of fluoride. According to the company, n-Ha makes up the primary foundation of teeth and bones, meaning it’s naturally restorative and helpful in reducing sensitivity. Plus, it’s 100% biocompatible and non-toxic.
Boka complements this ingredient with soothing aloe vera, bacteria-fighting xylitol, antioxidant-rich green tea and refreshing mint.
Ingredients: Water (Aqua), Vegetable Glycerin, Hydrated Silica, Sorbitol Powder, Silica, Hydroxyapatite (Nano), Sodium Benzoate, Sodium Lauroyl Sarcosinate, Mentha Piperita Essential (Peppermint) Oil, Mentha Viridis (Spearmint) Oil, Illicium Verum (Star Anise) Oil, Gaultheria Procumberis (Wintergreen) Oil, Xylitol, Xanthan Gum, Stevia Rebaudiana Extract Powder, Methylsulfonylmethane, Aloe Barbadensis (Aloe Vera) Leaf Juice, Sodium Bicarbonate, Camellia Sinensis (Green Tea) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Persea Gratissima (Avocado) Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Menthol, Elettaria Cardamomum Miniscula Seed (Cardamom), Potassium Chloride.
Congratulations to Ioanna Palla, who guessed the correct product type first and Manessa Lormejuste, who guessed the correct brand first on LinkedIn! Thanks to everyone who played along this week—we appreciate your responses. Be sure to check back for next week's Label Challenge.