Shiseido Skin Visualizer Measures 'Beauty Circulation,' Ultimune Serum Supports It


After presenting the role of elasticity in capillaries for anti-aging skin care in 2019, Shiseido announced the launch of its over-the-counter (OTC) touchless Skin Visualizer device to measure and visualize the condition of skin's 'beauty circulation.'

The device will reportedly be made available in the 88 countries and regions where Shiseido operates. It will be used to measure consumers' internal skin condition, from which a beauty professional then makes product recommendations.

According to the company, "beauty circulation" refers to the elements of beauty that are circulating in the skin. A survey conducted by the company in 2019 revealed that people around the world describe ideal skin as healthy and vibrant. As such, the device measures conditions that contribute to this state; i.e., radiance, resilience and suppleness, and fine skin texture/smoothness. 

See archived: The Future of Beauty Tech Has Arrived

The level of each condition is visualized as part of a total Ultimate Triangle Score, from which product recommendations are made; such as Shiseido's Ultimune Serum. This formula was recently updated based on "The Lifeblood" concept, which focuses on beauty circulation and the need for an individual's beauty to be constantly renewed.

The product applies Shiseido's ImuGenerationRED Technology, reportedly to protect skin's present and future condition, and to bring about lively and radiant skin that is bright, resilient and smooth. The thick yet dewy texture is said to quickly penetrate skin.

Ingredients: Ultimune Power Infusing Concentrate: Water (Aqua/Eau), Alcohol Denat., Glycerin, Butylene Glycol, Dimethicone, Diglycerin, PEG/PPG-17/4 Dimethyl Ether, Phenoxyethanol, Triethylhexanoin, Isodecyl Neopentanoate, Trehalose, Ammonium Acryloyldimethyltaurate/Beheneth-25 Methacrylate Crosspolymer, PEG-14M, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, PEG/PPG-14/7 Dimethyl Ether, Tocopheryl Acetate, Rosa Damascena Flower Water, Alcohol, Fragrance (Parfum), Disodium EDTA, Potassium Hydroxide, Silica, Isoceteth-10, Linalool, Lauryl Betaine,Sodium Metabisulfite, Ginkgo Biloba Leaf Extract, Geraniol, Citronellol, Origanum Majorana Leaf Extract, Nelumbo Nucifera Germ Extract, Hydroxyproline, Houttuynia Cordata Extract, Sanguisorba Officinalis Root Extract, Sodium Carboxymethyl Beta-Glucan, Thymus Serpyllum Extract, BHT, Lactobacillus/Hibiscus Sabdariffa Flower Ferment Filtrate, Perilla Ocymoides Leaf Extract, Sodium Bicarbonate, Iris Florentina Root Extract, Sodium Benzoate, Ganoderma Lucidum (Mushroom) Stem Extract.

See related: Shiseido Study Shines Light on Radiant, Youthful Skin Perception

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