In a recent article by Mintel Beauty and Personal Care, they announced four key trends set to impact global beauty markets by 2025, including implications for both consumers and brands.
1. Smart Technology & Beauty
The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.
2. Eliminating Water Dependency
Water is set to become a precious commodity as consumption outstrips supply. The more consumers become aware of this, the more beauty brands will need to change how they manufacture and formulate products to limit their dependence on water.
3. Marketing Energy Claims
Aware of consumers’ need to make long-term lifestyle changes to address falling energy levels, beauty brands are delivering products that put energy claims at the forefront of their message.
4. DIY Beauty Boxes
Interest in natural ingredients is on the rise as more people get involved in the process of creating beauty products. Brands will borrow inspiration from the meal kits developed by food companies, propelling the subscription beauty box model to the next level as a more “do it yourself” kit.
To read the complete article, visit www.mintel.com.