WHP Global and A. P. Deauville have signed a long-term licensing agreement to launch a bath and body care line for the Anne Klein brand.
Previously: Body Care Packaging Launches
Anne Klein Bath & Body products will be carried in select department stores, e-commerce and specialty retailers throughout the United States and Canada.
The collection includes a range of restorative body washes, exfoliating scrub and lotions, radiant face cream and cleanser, liquid hand soap, calming bubble bath and more.
Stanley Silverstein, chief commercial officer at WHP Global, owner of the Anne Klein brand, said: "With self-care at an all-time high, we are thrilled to be partnering with A.P. Deauville to bring to life an elevated bath and body collection for the Anne Klein brand in one of the highest growth sectors of the beauty market. As we kick off the new year, we remain committed to expanding Anne Klein's product assortment and offering customers a new way to experience and incorporate this timeless brand into their everyday lives."
Fred Horowitz, chairman and CEO at A.P. Deauville, said: "We are excited to partner with WHP to bring a new and significant category to the iconic Anne Klein brand, which serves the needs of millions of women around the world through timeless, elegant style. With the addition of personal care products, Anne Klein can further empower its customer whether they are starting or ending their day with a restorative and nourishing experience that only the Anne Klein Bath & Body line can offer."
