Current Issue cover

Read the Label: Pond’s Luminous Clean Wet Cleansing Towelettes

Contact Author Susan Raffy, Susan Raffy Consulting
Fill out my online form.
Ponds Towelettes

Wipes have been popular for the past several years for cleansing the face, removing eye makeup, sanitizing hands and, of course, cleaning a baby’s bottom. Pond’s has wipes in several categories but the recent Luminous Clean Wet Cleansing Towelettes take advantage of the current brightening and illuminating trends. This column will review the ingredient listing for claims and functionality.

Generally, the solution used to saturate cotton or cotton/poly blend towelettes is a water-thin liquid. In this case, the aqueous phase is a dilute solution of the mild amphoteric surfactant sodium lauroamphoacetate. Polysorbate 20 and PEG-40 hydrogenated castor oil are co-emulsifiers that aid in the removal of dirt, oil and makeup.

The moisturizing claims are based on the humectants hexylene glycol and a molecular combination of xylitylglucoside, anhydroxylitol and xylitol. The glucose derivatives are thought to function by increasing skin’s dermal reservoirs by acting on glycoaminoglycans (GAGs) and “restructuring” skin by preventing TEWL.

The natural mineral clay kaolin helps to draw out impurities and soften skin. The preservative system consists of benzyl alcohol, DMDM hydantoin and iodopropynyl butylcarbamate. Citric acid is a pH adjustor, and the wipes are lightly scented with fragrance.

Related Content



Pond's Luminous Clean Wet Cleansing Towelettes: Ingredients


The moisturizing claims are based on the humectants hexylene glycol and a molecular combination of xylitylglucoside, anhydroxylitol and xylitol.

Biography: Susan Raffy, Susan Raffy Consulting

Susan Raffy

Susan Raffy, president of Susan Raffy Consulting, has more than 25 years of experience in the personal care industry, including a number of positions in personal care R&D. Her first position after obtaining her Bachelor of Arts degree in chemistry from the University of California, San Diego, in 1982, was developing pharmaceuticals and nutritional supplements for American McGaw. She also briefly worked as a research assistant in pulmonary medicine at the University of Texas’s Health Science Center/Veterans Administration Hospital before making her foray into cosmetic formulation as associate scientist in the Allercreme Cosmetics division of Alcon Laboratories Inc. in 1985. After a few years at Alcon, Raffy continued formulating at Physicians Formula Cosmetic Inc., where she was a scientist responsible for new product development using innovative raw materials and advanced technology for hypoallergenic skin treatment. In 1990, she joined Aware Products Inc. as director of research and development/quality assurance. Her experience then transitioned to business, with positions as VP of business development/technical sales for GAR Laboratories Inc. and technical sales representative and industry specialist for Lipscomb Chemical Company Inc. Raffy went back to formulating as the director of product development for the beauty division of Guthy-Renker Corp. At the same time, she began teaching at the Fashion Institute of Design and Merchandising, where she was named Outstanding Instructor of the Year. Following, she was president of CTF Concepts Inc. and senior sales manager and technical director for Randall International LP before beginning her consulting business in 2008. Raffy is an active member Society of Cosmetic Chemists, where she has served as chair, summer event coordinator and newsletter editor for the California chapter. She is also an active member of the American Chemical Society and Beauty Industry West.

Next image >