The category of color cosmetics referred to as foundations, also known as bases, strives to achieve a complex mix of functional, sensorial and aesthetic effects. These all-over facial cosmetics aim to hide minor skin imperfections like wrinkles and blemishes; to even and modify the skin color of the face; and to alter the light reflection capability and luminosity of the face and neck—all while maintaining a natural-looking and velvety appearance. (For additional color cosmetic formulating ideas, download our free e-book.)
