ct

Current Issue cover

[podcast] Vibrant Vegan Magenta Pigment by BASF Colors & Effects

Contact Author Rachel Grabenhofer with Genevieve Lee
Close
Fill out my online form.

Consumer demand but also innovative product development came together to form the latest color creation from BASF Colors & Effects: Cloisonné Vibrant Raspberry (pending INCI: Mica (and) Titanium Dioxide (and) Iron Oxides (and) Silica).

GenevieveLee_250x300

"It originated from innovations in pigment technology from our R&D lab," says Genevieve Lee, associate marketing manager for the company's effect pigments, cosmetics, colors and effects. She adds, "We [also] heard what our customers were saying, and our scientists knew customers were looking for this carmine-free, rich chromatic effect pigment effect in the red color space."

The result? A bold, magenta, metallic-like pigment based on sustainably sourced natural mica.

In this exclusive product podcast, sponsored by BASF Colors & Effects, Lee describes the development and unique benefits of this pigment, along with how it fits many of today's market mandates.

Listen now—it's free:

 

Close

Next image >