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Givaudan's Vegan New Red 1805 Pigment

Contact Author Michele Behrens
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Givaudan Active Beauty presents New Red 1805 (INCI: Not Provided), a vegan high-performance red pigment for use in make-up formulations. This powder offers a sustainable alternative to synthetic red pigments, addressing the growing trend for healthier and “cleaner” beauty.

Related: Lipstick Lowdown: How Pigment Dispersions Change Sensory Traits

New Red 1805 has been created for natural makeup designers and in particular for lipsticks creators looking to formulate with natural-origin ingredients without compromising performance on shade, intensity and stability.

Crafted from the Chinese red radish, Raphanus sativus L., the roots are naturally enriched with metabolites called anthocyanins. Designed to offer high performance, according to Givaudan, the pigment delivers a better chroma C and better coverage in comparison with synthetic benchmark red pigment in products designed for lips.

New Red 1805 also features antioxidant properties, protecting the fragile lip skin from free radicals. The pigment is reportedly easy to formulate as it can be used alone in the formula or in association with other pigments to offer a deep color. Its intense natural red is “wear-proof” and the color matches consumers of all ethnicities.

In addition, Givaudan designed S3D Désir, a red lip beautifier featuring the new pigment. The “beautifier” enhances perceived sensory benefits since it has high coverage and has a satin texture that lets lips radiate throughout the day.

“Most of the existing color formulae rely on synthetic pigments. Proudly crafted by Green fractionation, New Red 1805 enables brands to bring a vegan, cruelty-free and performant innovation in the most iconic category of colors cosmetics: the red lipstick,” said Yohan Rolland, global category manager of Givaudan. “With a 100% natural origin, it doesn’t interfere with performance.”

For more information, contact Givaudan Active Beauty.

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