Powered by standardized data on the Renewable Carbon/Natural Origin indices of more than 800 Clariant and non-Clariant ingredients for personal care, the tool enables formulators and brands to calculate the percentage natural content of any formulation according to ISO 16128 methodology. Additionally, the tool is designed to showcase the individual impact of specific ingredient choices on formulation naturality.
BeautyForward 6 offers two options to aid research:
Users can create their natural formulation from scratch, adding constituent ingredients in their respective quantities by INCI or trade name. Based on this, the individual ingredient’s naturality is provided, following the Renewable Carbon Index for carbon-based ingredients and the Natural Origin Index if non-carbon-based. The tool continues by calculating the total formulation naturality based on each ingredient’s contribution.
Alternatively, users may opt for a more guided approach. The BeautyForward calculation tool comes equipped with a series of customizable skin and hair care formulations with up to 99% naturality. Users can copy the formulations and edit them, playing around with ingredient selection by adding and removing products to find the ideal fit for needs and percentage natural content targets.
Formulations can be saved within each user’s account for access and reference at a later date. To support ingredient research, the tool also makes it possible for users to access more detailed ingredient information, as well as to request samples.
BeautyForward 6 is complemented by a set of 95-99% natural skin care and hair care formulation sets, delivering in-demand performance claims, that highlight the possibilities of the tool and Clariant’s ingredients.
“BeautyForward is always about understanding and addressing needs in personal care," said Hermann Bach, global head of strategic marketing and innovation at Clariant. "It is evident [the] increasing consumer preference for natural, specifically plant-based ingredients, as well as a growing expectation for brands to understand and communicate on naturality with transparency. Our calculator equips them to do this, by providing the necessary personal care ingredient data in an intuitive, digital format. We’re proud to support the creation of more sustainable personal care products."