Nuwen, a cosmetic formulator and manufacturer, has developed two hair products, a dry shampoo and styling powder, in line with the growing natural and waterless trend.
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Nuwen has also created a colored version of a dry shampoo in blond, brown and black variations to blend with the natural color of hair. Key ingredients include white clay, oat flour and organic corn starch.
The styling powder is a light formula that provides texture and volume to hair. Key ingredients for this product include fossilized red macro-algae, diatomaceous earth, rice starch and magnesium stearate.
Both minimalist formulas are reportedly 100% natural and are COSMOS-certified. To meet customer needs, adapted and eco-responsible packaging solutions are offered.