Product Spotlight: Head & Shoulders BARE Dandruff Shampoo
Jun 2nd, 2025
Rachel Grabenhofer, Cosmetics & Toiletries
Hair and scalp care is on the upswing, according to Grand View Research, which puts the global market at ~US $103.94 billion in 2024 with an estimated CAGR of 6.4% from 2025 to 2030; notably, anti-dandruff care held the largest share at 37.8%. In addition, the market for clean beauty across segments is anticipated to climb at a 13.2% CAGR from 2024-2029, per Research and Markets, with multifunctionality boosting this sub-segment. It is at this intersection where we find Head & Shoulders' BARE dandruff shampoo — this week's product spotlight.
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Hair and scalp care is on the upswing, according to Grand View Research, which puts the global market at ~US $103.94 billion in 2024 with an estimated CAGR of 6.4% from 2025 to 2030; notably, anti-dandruff care held the largest share at 37.8%. In addition, the market for clean beauty across segments is anticipated to climb at a 13.2% CAGR from 2024-2029, per Research and Markets, with multifunctionality boosting this sub-segment. It is at this intersection where we find Head & Shoulders' BARE dandruff shampoo — this week's product spotlight.
Head & Shoulders BARE Dandruff Shampoo
Head & Shoulders BARE Dandruff Shampoo is is designed to provide effective protection with just nine ingredients. Formulated with the clinically proven anti-dandruff active pyrithione zinc, it reportedly "reaches deep to the source to prevent dandruff."
The BARE line includes two products appropriate for various scalp and hair types. BARE Pure Clean targets oil-prone scalps to leave the scalp and hair "squeaky clean." The BARE Soothing Hydration formula soothes dry scalp to leave the scalp and hair feeling clean and moisturized.
The products are promoted as sulfate-free, silicone-free and dye-free. They are also packaged in an eco-friendly bottle that uses 45% less plastic, compared with the brand's 370 mL bottle.
Ingredients: Head & Shoulders BARE Dandruff Shampoo
User Feedback: Head & Shoulders BARE Dandruff Shampoo
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
No dandruff, scalp feels clean and this shampoo adds body to my fine thin hair.
I have had dandruff my whole life. None of the shampoo’s worke until now…BARE is great and it works. I love the thickness of the shampoo … it’s different and it lets you know that a new change is going to happen.
I love the eco-conscious approach to the packaging. The Ingredient list tries to describe [contents] in simple terms but is still obscure and doesn't provide actual reassurance of the stated minimal ingredients. Smells great! It has great lather and leaves hair feeling squeaky clean. (Editor's note: we thought it was worth sharing this user's perception of the ingredient list.)
Head and Shoulders pure clean shampoo smells good, and feels light in your hair. The container is much lighter than previous containers, so this is an added bonus.
