Ashland Global Holdings Inc. revealed several nature-derived and biodegradable skin and hair care innovations at in-cosmetics Global, including polysaccharide-based rheology modifiers, biofunctional actives, microbial protection, hair fixatives and more.
The company also showcased an innovative supplier partnership for the sustainable farming of guar under their Responsible Solvers program, as previously reported, which is powering sustainable, profitable growth for local farmers and small villages in the Sriganganagar district of Rajasthan, India. This STEM education program held in partnership with the SM Sehgal Foundation is increasing farmers’ yield and income, lowering production costs, expanding the local economy and positively impacting the environment.
The three new ingredients showcased included the following.
Styleze es-dura (INCI: Guar Hydroxypropyltrimonium Chloride) is a plant-based hair care ecostyler for styling performance and sustainability. The ingredient draws on Ashland’s expertise in guar-based polysaccharides to deliver all-weather style durability.
Styleze es-dura was developed to give a strong sustainability profile, offering naturally derived, biodegradable, vegan and clean INCI claims in hair styling, conditioning and treatment formulations. It also was designed to be versatile for formulators to easily create both modern and traditional styling products, which deliver styles and crisp curl definition without weighing down the hair.
Caressense biofunctional (INCI: Water (Aqua) (and) Propanediol (and) Jasminum Grandiflorum Flower Extract) is a phytofermented extract from fresh, organic jasmine flowers that are sustainably grown in Provence, France.
The ingredient is inspired by research on the connection between skin and emotions, and the “science of love.” The active can reportedly activate biological sensors of touch, releasing “feel-good” molecules inside the skin, delivering age-relaxing benefits with emotional well-feeling effects, improved immune defense and a healthy appearance.
Caressense biofunctional was developed using a novel, sustainable, patented phytofermentology technology, creating a unique signature composition. It unveils bountiful and bioactive phytonutrients such as flower peptides and polyphenols for the beauty of the skin while emphasizing new trends about “love beauty” and "emotional beauty," along with health and wellness tendencies for good-mood and feel-good mind care.
Sensiva go natural (INCI: Caprylyl Glycol (and) Glyceryl Caprylate (and) Propanediol) multifunctional is COSMOS-validated, 100% natural origin and readily biodegradable antimicrobial. According to the company, it has broad-spectrum efficacy combined with humectant properties that are effective and gentle on the skin. The active's wide applicability, effectiveness and broad pH range make it a fit for natural-driven formulations.
Ashland also highlighted the following three innovations, introduced late last year.
Texturpure sa-1 (INCI: Hydroxypropyl Methylcellulose (and) Cellulose Gum (and) Xanthan Gum) is a naturally derived and biodegradable thickening, texturizing and suspending agent for sustainable hair, hand and body care cleansers.
Inspired by global trends for naturally derived and sustainable personal care formulations, texturpure sa-1 delivers a smooth, viscous texture with a clean break on pouring, and suspension of oils and actives in shampoos and cleansing systems.
Natrathix bio cellulose
Natrathix bio cellulose (INCI: Cellulose Gum) is a nature-derived, readily biodegradable thickener with suspension capabilities that maintains emulsion stability for skin and sun care formulations, all while delivering a desirable skin feel. Developed through Ashland’s expertise in sustainably sourced cellulosic and rheology modification, natrathix bio cellulose is designed to enable the creation of natural skin care creams, lotions and gels, including organic and inorganic sunscreen formulations.
Natrathix bio cellulose is non-GMO, vegan suitable and globally compliant. The versatile rheology modifier is electrolyte and minerals-tolerant, effective across a wide pH range (4-8), cold processible and it does not require neutralization. According to Ashland, it provides an alternative to carbomers in formulations.
Antaron eco gel
Finally, Antaron eco gel (INCI: Ethylcellulose (and) Diisopropyl Adipate) is a biodegradable, water-resistant film former for lighter, non-greasy sun care and cosmetic applications. According to the company, antaron eco gel is easy to use because it requires less time and heat to incorporate into formulations. The product provides water resistance and improves the sustainability of sunscreens or cosmetic formulations. The active is also vegan suitable.
“As a global leader in personal care solutions, Ashland is taking a leading position in natural, nature-derived and biodegradable ingredients, polysaccharide-based rheology, premium biofunctionals actives, microbial protection, hair fixatives and more,” said Xiaolan Wang, senior vice president and general manager of personal care. “We have built ESG into our operating plans so that as we innovate, we take a thoughtful approach to our sustainable portfolio of products.”