Testing Sun Protection Factor in Skin

Consumer product testing and the procedures behind claims substantiation protocols are topics of increasing interest in the new product development process. And as stated in previous articles,¹ whether producing cosmetics for small, independent boutique brands or for large multinational corporations, the race to enhance—or, at the very least, match—a product’s on-pack claims to the competitors’ is of paramount importance to gain the crucial foothold in the relevant market and target demographic.