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Report: Superdrug Commits to Increase Sunscreen Testing on Darker Skin Tones

May 31st, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

The skin care industry has typically focused its testing on skin types 1 through 3, leaving 4% of tests with skin types 5 and 6.

The skin care industry has typically focused its testing on skin types 1 through 3, leaving 4% of tests with skin types 5 and 6.

Superdrug has reportedly committed to include at least 35% of skin types 5 and 6 in its sun cream and skin care trials, according to Kam City.

The publication reports that the skin care industry has typically focused its testing on skin types 1 through 3, leaving 4% of tests with skin types 5 and 6.

Following Superdrug's Shades Of You Campaign in 2021, research showed that 35% of consumers didn't feel represented when shopping for health and beauty products. As a result, Sueprdrug extended its rand of Black-owned brands by 5% and launched Nylah’s Naturals, Flora & Curl and Juvia’s Place.

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